Prince From Another Dimension Becomes An Idol [EN]: Chapter 200

#200.

The advertisement showcased the MOST members dancing energetically to “Butterfly.”

The set where the members danced featured large palm trees and pink sand.

Despite the vibrant colors, the space felt harmonious and created a sensuous, hip vibe.

The members, dressed in comfortable yet stylish casual wear and accessorized with retro items like colored sunglasses, perfectly complemented the set.

They moved with a stage-like choreography but with more freedom and spontaneity.

The exciting rhythm and sound of “Butterfly” served as the perfect background music for an advertisement aiming for a ‘hip feeling.’

Life goes beautiful—
you, like butterfly—

The chorus, which made you want to move to the rhythm even while walking, repeated throughout the ad.

As the camera gradually zoomed in on the members, the Air Planet Pros in their ears became clearly visible.

Finally, the faces of Woo-cheol, Louis, and Do-jae, known as ‘Mobisam,’ were sequentially highlighted, and the English text “Air Planet Pro” and the Daesung Electronics logo appeared simultaneously.

There wasn’t a complex narrative, but the advertisement was visually stunning and sophisticated.

A key strength was that it left a lasting visual and auditory impression, rather than fading from memory immediately after it ended.

The close-up of Do-jae’s mesmerizingly handsome face at the end of the advertisement was clearly a deliberate choice.

Additionally, the advertisement’s audio emphasized the bass drum more than the original song, causing the thump, thump, thump, thump rhythm to linger in the listener’s ears.

Overall, the advertisement effectively imprinted the product on consumers in a short amount of time.

The advanced sound quality of Air Planet Pro, its portability, and its sleek design were all highlighted.

The way the earphones, initially unnoticeable in the wide shots, became prominent during the final close-up was particularly impressive.

The ad conveyed both the naturalness of the earphones as an everyday accessory and their simple, modern design as a fashion statement.

Considering the previous Air Planet model, which some considered clunky or outdated, the new product appeared significantly improved, not just in the advertisement.

As the advertisements began airing on TV and the internet, and posters appeared in Daesung Electronics stores and other retail locations nationwide, the initial skepticism surrounding MOST as the product’s model gradually dissipated.

-The advertisement was well-made.

-Butterfly is a bop.

-Agreed.

-Suddenly getting drive vibes~

-It gives you that hipster feeling, even if you’re just a loner in your room.

-Butterfly never gets old, even after repeated listens. It’s even better in the advertisement.

-There’s a reason it’s still in the top 10. Butterfly is the song of the summer.

-Wait… do the earphones look so good because Kang Do-jae is wearing them?

-lololol

-True.

-Why is their dancing so cute? lol

-They’re emptying my wallet again. My back is breaking from being broke~~~

-Do the MOST members have a more luxurious vibe than I realized?

-No, I think the Air Planet Pro looks better than I expected.

-Is it just me, or does it look prettier than Yupods [likely a play on ‘earpods’]?

-I see why they chose MOST. They fit the concept perfectly.

-Daesung Electronics needed this youthful, yet sophisticated feeling.

-The design has definitely improved. But has the Bluetooth pairing function improved too?

-A friend who was in the testing group said it’s much better.

-They’re spreading viruses like crazy [referring to the addictive quality of the advertisement].

-I’m annoyed that MOST fans get too political whenever posts are uploaded.

-What kind of politics are you talking about? Is praise considered politics to you?

-If the fandom was really being political, wouldn’t the reaction have been different when they were first chosen as the advertising models?

-See, as soon as I leave a comment, they swarm me. If you say anything negative about the fandom, they shut you down.

-Suddenly attacking the fandom with speculation…

-I use Uphone [likely a play on ‘iPhone’], but would it be a bad idea to buy Air Planet Pro for Bluetooth earphones?

-No, it’s fine.

-Pairing might be problematic.

-Take this opportunity to switch to Universe Ten [a fictional phone brand]. The phone is great.

-I want to buy it because it’s pretty.

MOST fans flocked to retail stores as soon as the Air Planet Pro was released.

The fans, who had been secretly fuming over the initial negative reactions to MOST’s selection as models, were eager to demonstrate the fandom’s purchasing power.

It was a shame that it wasn’t a product that could be bought daily like Byeolbyeol Chicken [a fictional or niche chicken brand, implying frequent consumption].

Of course, the Air Planet Pro cost 199,000 won [approximately $150 USD], ten times the price of Byeolbyeol Chicken.

However, the MOST fandom had grown significantly larger than before.

The competition to get group bromides [promotional photos] and member photo cards, given out on a first-come, first-served basis with purchase, was intense.

Posts sharing information about which stores still had bromides and photo cards were constantly appearing on Twitter.

[There’s bromide at Daesung Electronics in Bonghwasan Station]

[It seems that Starplay Hanam branch electronics mart still has member photo cards ㅠㅠㅋㅋ [crying emoticons]]

[Jackpot lololol I flexed on my sister and younger sibling when I bought it, and the store clerk told me to take the group life-size standee when the event period ends lololol]

[Is this why it’s Daesung Electronics? The bromide… It’s bigger and better quality than I thought, so when I put it in my room, I feel like the members are watching me (sweat emoticon)]

[I’m the only one who doesn’t have Do-jae photo card… Daesung is laughing and I’m crying…]

[The Daesung Electronics clerk in Dongseong-ro promised me that he would only play MOST songs for the time being… He was laughing when he said the bromide was out of stock, so I was speechless]

While online purchasing was available, many fans preferred the excitement of buying in person, leading to crowded product sales outlets across the country.

“Welcome!”

“Ah, I…….”

“Are you here to buy Air Planet Pro? Do you want a MOST bromide? We still have some left, but only a few members are available for the first-come, first-served photo card.”

Now, whenever a young woman who looked like a fan entered the store, the employee automatically asked if she was there for the Air Planet Pro.

The store’s visitors weren’t limited to young women.

“I’m here, that…….”

“Yes, sir. What are you looking for?”

“That…, what is it.”

“Take your time, sir.”

“I came to buy earphones…….”

“Ah, are you talking about the new product that came out this time?”

“Yes! The ones without a line… They told me to get that and some pictures.”

Some students saved their allowance to buy the earphones, while others persuaded their parents to buy them based on their exam scores for the next semester.

However, not all middle-aged people visited the store because of their children.

“Do you have our youngest’s photo card?”

“Yes? If you’re talking about the youngest…….”

“Louis, Louis! Yellow hair!”

“Ah…. That member’s photo card is already sold out…….”

“Oh…. It’s all sold out here too…….”

The proportion of women in their 40s or older in MOST’s fandom was significantly higher compared to other idol groups.

In fact, MOST hadn’t advertised many products.

Kingdom Entertainment had been managing MOST for the long term, so they prioritized ‘quality over quantity’ when reviewing model proposals to avoid overexposing the group’s image.

As a result, the fandom’s purchasing power was heavily focused on this product.

Beyond the fandom’s purchases, the Air Planet Pro’s sales exceeded expectations due to positive reviews from users who had actually tried the product.

It successfully captured the attention of the 10-20 demographic, the product’s target audience, as well as the unexpected interest and purchases from the 30-40 age group.

Daesung Electronics’ decision to choose MOST as their advertising model proved to be a success.

***

While fans were engrossed in the advertisement, the MOST members had finished their short break and arrived in Japan for a new challenge.

Following an invitation performance earlier in the year, MOST was accelerating its entry into the Japanese market by releasing regular albums.

Since the fandom was already established before the album release, the Japanese fandom grew rapidly as they released albums and actively engaged with their fans.

The group’s successive successes in Korea also had an immediate positive impact on their popularity in Japan.

It was no exaggeration to say that MOST was dominating the K-POP fandom scene in Japan.

And these solo concerts in Tokyo and Osaka would undoubtedly solidify their fanbase.

“Louis, are you ready?”

Inside a hotel in Osaka.

Do-jae sat on the hotel bed, waiting for Louis, who was sharing a room with him for the concert, to finish changing.

Moving luggage from room 705 to 707, from Do-jae and Louis’ room to Heung-min and Woo-cheol’s room, took Louis quite a while to change his clothes.

As a result, Do-jae sat idly, contemplating what he should showcase at their first solo concert in Japan the day after tomorrow.

“Just a moment! I’m really done now! Ugh… My hair got flattened on the plane and won’t bounce back. I should wear a hat.”

Do-jae looked at Louis and said nonchalantly,

“I don’t know. You look cute either way.”

“Hey, hyung [older brother/friend]…….”

Louis smiled shyly but happily at Do-jae’s words.

However, he continued to search for a hat in his luggage.

Do-jae checked the time.

They were supposed to meet before 6 o’clock, but it was already five minutes to.

“Bro, how about this?”

“Oh, it suits you well. It’s pretty.”

“You can’t just give a quick answer because you want to leave, hyung, can you?”

“No. I’m serious. Look in the mirror. You’re pretty, right?”

When Do-jae said it with a straight face, Louis checked himself in the mirror and smiled contentedly, adjusting the pink hat.

“That’s right. Let’s go, then! Go, go!”

Do-jae hurriedly left the room with Louis.

Of course, room 707 was right across the hall, so it only took a few seconds to get there.

Today at 6 p.m. was the day Woo-cheol’s web drama was finally released on Mytube [a fictional video platform, similar to YouTube].

With the release of Woo-cheol’s drama and the Japanese concert… Louis was in a pretty good mood because good things were happening one after another.

As Louis excitedly reached out to ring the doorbell of Heung-min and Woo-cheol’s room,

Even through the somewhat soundproof door, Heung-min’s shouting could be heard.

“Hey! Woo-cheol, are you out of your mind as a singer?!!!”

“Ah! Hyung [older brother/friend]…. No!”

“Did you forget your promise?!! Or do you not care anymore?!!!”

The voices of the two were completely different from their usual bickering.

Heung-min’s voice was filled with an anger he had never expressed before.

Louis looked back at Do-jae, frozen.

“What’s wrong?”