A New Career Singer Who Can Read The Future [EN]: Chapter 121

H്യൂ Entertainment was racking its brains.

Because Do-hyun’s name had surfaced in a stock market rumor.

Because of this, the stock price wavered slightly.

[Singer A. Although he succeeded in re-debuting through an audition program, he is being evaluated as having lost his initial intentions. I’m hearing stories that he’s acting out of line, treating the staff with an arrogant attitude. In particular, it is known that he has recently contacted other agencies. It is said that he was shaken by another agency that offered a hefty price…]

“Haa… How should I deal with this again…”

The PR team leader was racking his brains.

The higher-ups ordered him to check if this was Do-hyun’s story.

He contacted Kang-ho, Do-hyun’s manager, but Kang-ho emphasized several times that the rumor was not true.

[Team leader. I’m telling you, it’s not true! How loyal is Do-hyun! Hangeang Entertainment, right? They offered him 2 billion won [approximately $1.5 million USD], but he said he wouldn’t go. And you know how meticulously he takes care of the staff on a regular basis!]

Another team member, hearing the PR team leader’s concerns, offered encouragement and an idea.

“Team leader, I’m getting a lot of inquiries from reporters. What if we do reverse marketing, saying that he was approached by another agency but chose to remain loyal to the agency that signed him when he was unknown? The online communities are full of content that slanders Do-hyun and articles that transcribe it… We should counter with a notice of complaint!”

“Okay, should we do that then? It would be good to create that image for Na Do-hyun… No, that’s the truth, isn’t it? Haa… Let’s start the reverse marketing. I thought I would only have to do reverse marketing for idol groups, but I never imagined I’d have to do it for someone like Na Do-hyun. Hangeang Entertainment, there were already a lot of rumors that they ruined several businesses after the director changed. The end is dirty too.”

While the PR team leader’s complaints poured out, Do-hyun was taking a break with Kang-ho.

“Do-hyun.”

“Yes, hyung [older brother/close male friend].”

“It seems like every online community is buzzing with your story? Your initials are even appearing in articles. What should we do about this?”

“Haha… I didn’t do anything wrong, did I? I didn’t do anything wrong, so I don’t think you need to worry about it. Fans will take PDFs and send them if it’s too severe. Isn’t that right?”

Do-hyun was relaxed.

“You really don’t have to worry about anything, hyung.”

Do-hyun said repeatedly.

“I’m not worried… No, but still. Aren’t you really worried? Once a stock market rumor starts circulating, it becomes a lifelong tag. It could follow your name throughout your singing career.”

Kang-ho looked at Do-hyun and tried to scare him, but Do-hyun shrugged as if he didn’t care and said.

“People who believe will believe. People who don’t will think it’s false. I just need to prove that my future actions are not like that, right? I just need to cut ties early with people who won’t believe me. I should stay with people who believe in me.”

“Wow… Even though you’ve been in the entertainment industry for 11 years, you’re talking like an enlightened person.”

“It’s because I’ve been in the industry for 11 years that I can say that. I’ve experienced all kinds of people.”

Even before appearing on ‘Neocheotga’ [a fictional audition program], there were people in the entertainment industry who evaluated Do-hyun strangely, and there were many people who were really strange.

Do-hyun suffered a lot while experiencing such people, but he realized that it was nothing after time passed.

Each relationship is precious, but Do-hyun thought that you should also know how to let go of relationships.

“You’re really like an old man.”

“Haha… I’ll take it as a compliment, hyung.”

“It’s a compliment, but it’s also amazing. Anyway… Oh? The director is calling?”

The management team director called Kang-ho.

Kang-ho was puzzled and answered the phone.

“Yes, director.”

[Kang-ho. It’s not a big deal, but Do-hyun, his first commercial has been booked.]

“Yes? In this situation? Suddenly his first commercial?”

[Uh… I didn’t know that stock market rumors would have this kind of effect… They judged that he has a strong sense of loyalty, so they offered him a financial commercial. Not just any commercial, but a financial commercial that only top stars can shoot!]

“…Yes? Which bank is it?”

Do-hyun took out a tarot card, thinking about the words first commercial, bank, etc. next to him.

‘I should take a look.’

While Kang-ho was on the phone, Do-hyun drew a card.

[Six of Cups]

Good news will be delivered from an old relationship. The person delivering the good news may be older than you…

It was a perfect match for the current situation.

Do-hyun thought. It seemed that there were cases where people judged favorably after seeing stock market rumors. A bank of all things.

Kang-ho continued to talk to the director.

[Taesan Bank. It’s top-tier, isn’t it? Is this enough?]

“…Really? There? They’re asking Do-hyun to be a model there?”

[Yeah. Anyway, it seems like there’s an ‘Loyalty’ event that they’re planning and launching this time, targeting only long-term excellent customers. But the content of the rumor about Na Do-hyun is also about keeping his loyalty to H്യൂ Entertainment… As the rumor spread and was reported in articles, it seems to have had a positive effect on Na Do-hyun.]

At the director’s explanation, Kang-ho switched the phone to speakerphone mode and listened with Do-hyun.

“Wow… That’s amazing. I’ll tell Do-hyun!”

“Ah, director. I’m listening with him.”

[Ah, Do-hyun. Are you listening to the story? I’ll explain Taesan Bank again.]

The director repeated what he had said earlier.

After listening to the story, Do-hyun conveyed a thought that suddenly came to mind.

“This commercial, it’s my first commercial. So I’m saying this…”

[What is it?]

“No. I’ll tell you the details at the meeting.”

* * *

Do-hyun attended every meeting from the pre-meeting with Taesan Bank to the actual commercial shoot.

The person in charge of Taesan Bank added that they had been paying attention to Do-hyun anyway, and after seeing Do-hyun’s rumor, they were convinced.

“Honestly, a singer who succeeded in re-debuting from an audition program. Among them, he still has a contract with the current company, but he’s getting scout offers. Then only one person comes to mind.”

“Ah, is that so?”

Do-hyun smiled and replied.

“So I made a decision. This is Na Do-hyun’s story. I happened to have connections with the media, so I asked them, and I got the answer that it was a malicious rumor about Na Do-hyun.”

“The reporter spoke well of me.”

“Yu Hana reporter… Do you know her?”

“Yu reporter?”

Do-hyun remembered the face of Yu Hana reporter, who he was sure was his fan.

He had even witnessed her at the Glastonbury Festival [a famous music festival in the UK], so he thought that her fan spirit surpassed most fans.

“Yes, do you know her? You sound like you know her?”

“Yes, I know her. She’s the one who writes good articles about me. Please tell her that I’m always watching her articles with gratitude.”

“Haha… It’s a story that Yu reporter would faint if she heard it. Anyway… I understand. And the concept of this shoot will be unique as ‘Loyalty’ to long-term excellent customers is the point…”

The story about the concept was exchanged.

Do-hyun also added his thoughts to the story set by the Taesan Bank marketing manager.

As a result, the advertisement copy was decided as the phrase [Taesan is likely a play on words, meaning both the bank’s name and a large mountain, symbolizing stability and trust].

“Okay, Do-hyun. Let’s finish the makeup completely and come out and talk? We have to go into photo and video shooting.”

Do-hyun paid attention to makeup and styling.

Taesan Bank also wanted a clean image. They pursued Do-hyun’s image itself, which combined loyalty and neatness.

While applying makeup that was much lighter than stage makeup, Do-hyun wondered whether to talk about what he had thought of when he decided to shoot this commercial.

“I have something I really wanted to talk about while shooting this commercial.”

When Do-hyun opened his mouth, the H്യൂ Entertainment staff asked what it was.

“I want to donate the entire contract fee for this commercial shoot.”

“…Yes?”

“Donation?”

“Do-hyun! You’re going to donate hundreds of millions of won [Korean currency, equivalent to hundreds of thousands of US dollars], not just a few pennies? Think again, Do-hyun.”

“Even if I think again, hyung. I want to donate this commercial shooting fee. Please find a donation place so that it can be used for projects for the deaf who have difficulty enjoying music.”

Everyone on the scene was surprised by Do-hyun’s sudden remarks.

“Really… Are you okay?”

“Yes. I’m okay. I also want to show that stock market rumors don’t work anymore. I want to convey my intentions clearly.”

“You… Why are you trying to walk a difficult path?”

Kang-ho asked with a puzzled expression.

“I don’t think it’s a difficult path. I think it’s a path I have to take no matter what. I want to donate often if I have the opportunity in the future. The arrogant young man in the rumor, turns out he was an angel… It’s also possible to create this kind of image, right?”

“That’s true… No, of course, if we calculate it, it’s not bad to donate… Ugh. I don’t know. It’s your choice, so I have to respect it. What can I say.”

Do-hyun chuckled at Kang-ho’s words.

“Anyway, please tell them that.”

This news was immediately conveyed to the Taesan Bank marketing manager on the spot.

“Yes? So you’re saying that Na Do-hyun has decided to donate the entire contract fee for his commercial?”

“Yes. That’s right.”

Kang-ho stuttered as he spoke because he couldn’t believe it himself.

“Huh… Mr. Na Do-hyun, are you really okay? Did you really make up your mind like that? It’s Mr. Na Do-hyun’s first commercial shoot… Not just a few pennies, but hundreds of millions…”

“That’s what he wants to do. Do-hyun told me to do it, so I’m just conveying it as a manager. I hope Taesan Bank will also find a good donation place.”

“…Yes. First of all, we will have a meeting internally in the marketing team and make a decision. Anyway… I’ll let you know right away.”

* * *

[Exclusive] Na Do-hyun donates his first commercial shooting contract… “Please use it for the deaf”

It has been reported that singer Na Do-hyun donated the entire contract fee for his first commercial.

According to recent coverage by this magazine, Na Do-hyun filmed a commercial for T Bank [Taesan Bank]. It was Na Do-hyun’s first commercial shoot since his debut.

However, Na Do-hyun reportedly told T Bank through his manager on the set that he would “donate the entire amount for the deaf.” In response, T Bank announced that it had started a donation for the deaf.

└What? Do-hyun donated?

└Do-hyun donated, so Honey [Do-hyun’s fan name] can’t be 빠질 수야 없지! [can’t be left out! – a common Korean expression]

└How about we all donate together?

└Let’s go for a donation challenge!

└How about we all go for donation certification?

That’s how the donation challenge started among Honey.