353. Yeonwoo Effect (2)
2022.10.19.
Now, the stakes have become incredibly high.
“How much is it now?”
“7… It’s 700 million.”
The trembling voice contained a desperate wish to turn off the donation settings right now.
However, Yeonwoo’s judgment was cold.
“Leave it on.”
“Pardon?”
“I think we can leave it on.”
“Jesus. Are you serious?”
“Yes.”
The more composed Yeonwoo’s expression was,
And the worse the staff’s complexion became,
There was one person who watched the situation with great satisfaction.
“Hmm. As expected.”
Despite being the most opposed to Yeonwoo,
Now, he had become the most welcoming person to Yeonwoo.
It was Trevi’s publicist.
“As expected, wherever that person is, there’s always a constant buzz.”
He creates buzz even where there isn’t any.
That was the potential of Yeonwoo that the publicist saw.
Whether he intended it directly or not, one thing was certain.
‘Wherever that person is, an issue is bound to arise in some way!’
That was a situation that was very appetizing to the publicist.
There are people who can’t take advantage of situations even when they are created for them.
There are, of course, idiots who kick away the opportunities they’ve been given.
‘I’m reminded of that fool who couldn’t even abstain from alcohol for just 3 days to shake off his alcoholic image and got caught by paparazzi with a bottle of booze…….’
They were barely managing to evoke sympathetic public opinion by linking it to his unfortunate family history.
-There was a reason why he had no choice but to fall into alcoholism!
Just when public opinion was about to turn around through various behind-the-scenes efforts and image marketing…….
Why does it remind me of that bum who ruined everything because he couldn’t endure those 3 days?
‘Compared to him…….’
Yeonwoo was perfect.
If all stars were like Yeonwoo, the profession of publicist would disappear from this world.
But conversely, he became greedy.
‘He’s already instinctively attracting attention and drawing people in like that. What would happen if I created an even bigger stage?’
It was an unlike thought for a publicist who was called an artificial human or cyborg by the staff.
Anyway, like his admiration, Yeonwoo had something innate.
Look at it now.
“The amount seems to be getting too big, shouldn’t we stop it……?”
Unlike the staff, whose liver was the size of a bean [meaning they were easily stressed or worried],
“No. Let’s just let it proceed as it is.”
He watches the situation calmly without any sign of worry.
Confidence that he can completely grasp and control the situation.
Or it’s an attitude that can’t be shown unless he’s so smart that he recognizes and understands all the possibilities.
‘Or is it really instinctive?’
Those are the people who are born with the qualities of a star.
But strangely, Yeonwoo wasn’t focused on any one thing.
It’s like he showed all three.
“Still, the amount is…….”
“The amount being large is not a problem.”
In fact, Yeonwoo had already finished his calculations.
He also had a ‘feeling’ that it would be okay to leave it as it is.
“Rather, the bigger the amount, the better. It’s publicity, isn’t it?”
Where big money gathers, people’s attention also gathers.
‘If two people are pouring money in as if they’re competing, it’ll be even more newsworthy.’
He can already see what kind of headlines will appear.
‘A donation race between two fans at an online concert……. Who is the winner?’
Something like that will come out.
A heartwarming story with elements that grab people’s interest was added on its own.
So why would he stop it?
When the amount starts to deviate from common sense, people tend to get flustered.
Yeonwoo wasn’t flustered at all.
Of course, it wasn’t just that calculating mindset.
‘It’s also helping the children, so why stop it?’
This is truly killing two birds with one stone, a win-win situation.
He hesitated for a moment.
Big money attracts people’s attention.
So, on the one hand, it also attracts unscrupulous people who covet it.
It’s a common occurrence.
-Hey, I heard you won the lottery this time? You must have made a lot of money, so please share some with your less fortunate neighbors.
-It doesn’t cost that much to treat a child, does it? Share a little with us. You have plenty, so it’s enough to share!
-The more difficult it is, the more you should help those who are in more difficult situations. If you sponsor our organization, we will pray for your sick brother…….
It’s hard to believe, but…….
People who are truly beyond imagination exist everywhere.
Yeonwoo, who had seen all sorts of people at his mother Kang Yeosa’s shrine [Kang Yeosa is likely the mother’s name, and a shrine implies she is a shaman or spiritual figure], knew that fact very well.
“Still, the amount is a bit larger than I thought…….”
Yeonwoo muttered, stroking his chin.
Voluntary donation.
But in the eyes of others, it would look like easy money to swallow.
“Then should we stop it after all…….”
The staff, who heard Yeonwoo’s muttering, asked with a delighted expression.
However, Yeonwoo’s answer was completely different from the staff’s expectations.
“I guess we should hire a law firm.”
“……Pardon?”
“It’s an amount made in the form of a donation. Above all, the flow and use of that money must be transparent. It’s money for sick children, after all.”
“That’s true, but…….”
“Maybe if we hold it directly, it could have a negative effect. We have a built-up image, so they won’t suspect us recklessly, but not buying even a little bit of suspicion will help our future endeavors.”
The staff’s mouth dropped open at Yeonwoo’s words.
No, why is the story suddenly jumping there?
“Ah. So you’re saying it would be good to hire a third party that can’t help but be fair?”
Trevi nodded as if he understood from the side.
The staff felt like he was the only outsider here.
‘Am I the only one who’s scared of this enormous scale? Am I the only one?!’
Even his thoughts were thorough!
“Yes. As Trevi said last time, if we’re even thinking about a foundation, I think it would be good to handle this part more transparently. The amount itself has brought about a great promotional effect, so we can naturally lead that attention to the establishment of a foundation to create continuous awareness.”
“Now that I hear it, that’s a really good idea. Honestly, there are many organizations to donate to if you look for them, but……. I personally don’t trust them. There may be good places, but there will also be rotten places.”
Yeonwoo nodded.
“There won’t be any scammers who outwardly shout that they’re bad.”
Of course, Yeonwoo had the eye to recognize that.
“If we entrust it to a strange place, the children and their families will be the ones who suffer, so I don’t think we need to add that pain to them. It’s them who will be in pain until we reveal the damage……. As Yeonwoo said, it would be better for us to hire a law firm from the beginning to manage it.”
Trevi deeply sympathized with Yeonwoo’s words.
The only person who was confused was one.
“Wait a minute. Did you just mention a foundation? Are we creating a foundation?”
It was one pitiful staff member who couldn’t keep up with Yeonwoo and Trevi’s conversation.
“Yes. After all, to manage assets transparently, I think establishing a foundation is the best idea, as Trevi said before.”
“I knew Yeonwoo would understand. Shall I contact them now?”
“Yes.”
The sooner this kind of thing is done, the better.
“You’re just going to create a foundation like that?!”
The staff was horrified.
Yeonwoo calmed him down.
“We’re not going to create it right away. We have to get various permits to establish it.”
“No, but you’re saying you’re going to make it, right?!”
From the side, the publicist was once again watching this scene with shining eyes.
Judging by the fact that he was quickly writing something in his notebook that he always carries around, it seemed like something else had come to mind.
“Money for children, not other people, must be protected as thoroughly as children.”
It was enough to shock the staff.
It’s amazing enough to donate a lot of money for purely altruistic actions for others.
Moreover, he’s even setting up a foundation for others.
With the speed of cooking beans over a flash of lightning! [A Korean idiom meaning extremely fast]
‘Don’t you usually think about it?’
No, more than that.
‘Trevi is making a lot of money from royalties, so that’s one thing…… but what about Yeonwoo……?’
How many people have I seen swayed by the temptation of money?
In particular, the show business world was a place that could never be separated from the flow of money.
Even while being in such a world, the staff was really seeing someone so detached from money for the first time.
‘Really, the more I see it, the more I want to ask God where this person came from.’
This was absolutely not a pretense or a hypocritical show to show to the public.
If he were such a person, he couldn’t have been so sincere about the charity performance for children in the first place.
‘I knew he was a good person, but…… could it be that he was sent from somewhere?’
The staff glanced up at the sky.
Then he soon shook his head.
No way.
Would there really be an angel in this world?
Well, if I had to visualize that angel, I guess it would be a person named Kang Yeonwoo.
And.
“You can’t miss a single scene.”
Before I knew it, another staff member was diligently filming this scene.
It was the publicist’s instruction, who couldn’t miss this situation.
Not only Yeonwoo and Trevi, who suddenly matched up well.
Even the staff’s appearance, who went through the stages of embarrassment, horror, acceptance, and finally recognition and understanding.
“It would be great to show this when the foundation is established.”
He can’t help but like it because he throws topics like this even until the moment the foundation is established.
In the meantime, Yeonwoo asked the staff.
“How much is it now?”
“It’s currently 1.12 billion.”
KSH7 and Kingblue’s race had already surpassed 1.2 billion.
‘No matter how I look at it, I’m worried about Kingblue.’
But that’s not what’s important right now.
Yeonwoo said what he was thinking.
“Can I also donate?”
“Pardon? Yeonwoo, are you going to donate too?”
“Yes.”
“It’s possible, but…….”
The staff answered with a slightly embarrassed expression.
Is he really going to do it?
Seeing that look, Yeonwoo smiled.
Since I’m doing it, I have to do it properly.
“Let’s raise the stakes a little more.”
*
The online concert that was broadcast live on YouTube.
It wasn’t held in a huge concert hall.
It wasn’t an incredibly flashy and wonderful stage.
Nevertheless, Yeonwoo and Trevi’s first online concert ended with tremendous success.
[Over 700,000 real-time concurrent viewers……. ‘Dream Walker’ is incredibly popular!]
[A warm hand extended to the children…… An all-time high donation!]
[Hollywood is buzzing right now! Oh my god! The scene of a crazy donation race!]
No matter how many people watched the real-time streaming.
In fact, when you think about it, it’s just something that happened online.
However, the aftermath of the concert was so enormous that it could never be dismissed as ‘just online.’
The first thing that changed was, strangely enough, people’s behavior.
“Goodness. Peter. What is all this……?”
“Haha……. Betty. We were neighbors, but we’ve been very indifferent. I know you’re having a hard time because of John. It’s late, but let me help you like this.”
“Ah……. Thank you so much. Thank you.”
A family struggling with hospital bills and medicine costs due to an incurable disease received a warm hand from their neighbors.
“Donations suddenly increased? Why? Is it because the Christmas season is approaching? It looks like politicians who need to win public sentiment have visited?”
“No. Laura. It’s not that……. It’s all individual donations.”
“What?”
“It’s not just money. A local medical food company has decided to enter into a continuous contract with us! At a very low price!”
A non-profit organization that takes care of the homeless while struggling with financial difficulties was able to solve the food expenses that account for the largest part of the budget.
Similar things like this happened all over the world.
As people’s perceptions changed, their actions also changed to support it.
A sociologist who appeared on a TV talk show said this about it.
“It can be seen that the mimesis [imitation] of a positive model is happening widely.”
The social psychologist pushed up his glasses.
“In short, it means that an excellent imitation effect is happening.”