Perfect World [EN]: Chapter 150

152

“Next, I’d like to discuss LKS Broadcasting’s growth strategy for this year. We’re aiming for a total revenue of 18 million krang this year.”

Lexter’s expression suddenly changed. 18 million krang wasn’t a small amount for total revenue, so it piqued his interest as an investor.

“Really? How do you plan to earn 18 million krang?”

“It’s simple. I plan to set the viewing price at 5 krang per program produced. And we’re aiming for 10,000 viewers per program. 5 krang multiplied by 10,000 viewers, multiplied by 365 days, equals nearly 18 million krang.”

Lexter did some mental calculations and nodded in agreement.

“I see. That’s right, you could make that much revenue. But I have one question here…?”

Natalie spoke with confidence.

“Yes, please ask.”

“Why multiply by 365? There are several broadcast programs a day, aren’t there? So shouldn’t the variable be higher?”

“No. 365 is correct. We’ll only be releasing one program per day.”

“What does that mean?”

“We’re giving up all other time slots and focusing all our efforts on the 9 PM time slot.”

Lexter clasped his fingers together, intrigued. It was a broadcasting management method he had never seen before. Most broadcasting companies, large or small, adopted a 24-hour broadcasting system or broadcast during all hours except late night.

“Interesting. Why?”

“It’s very simple. Our broadcasting company doesn’t have the ability to develop all the programs yet. Rather than wasting our energy on things we can’t do, we thought it would be better to air high-quality programs at the same time and win over viewers.”

“But, isn’t there a way to purchase programs from outsourcing companies and provide them?”

Natalie nodded immediately.

“Of course, there is. The problem is that it requires a huge amount of money, and LKS Broadcasting doesn’t have that capability right now.”

“Then wouldn’t your competitiveness be lower compared to other broadcasting companies?”

“Yes, that’s right. We can’t be in a more advantageous position than other companies that provide a variety of content. However, we are an internet-based broadcasting station. It’s good if the viewership is high at a specific time, but even if it’s not, it’s always available, so viewers can watch the program whenever they want. If we create distinctive and high-quality programs, continue to build them up, and promote them well, the number of viewers will steadily increase.”

“But, the fact that it’s only broadcast for one hour a day is still concerning. Since the channel can’t be fixed, won’t viewer loyalty drop?”

Natalie replied with a light smile.

“Hmph. Are you asking about loyalty from viewers? They don’t care about anything other than the programs they enjoy watching. No matter how good a program was in the past time slot, if the next program is terrible, they’ll immediately change the channel. And in this world… no, even just in this Avon region, there are nearly 100 internet broadcasting companies. I don’t think any viewers will memorize all of these names. They only register the programs they want and link to them when the time comes. If you’re talking about broadcasting companies that care about recognition, it’s only the major terrestrial broadcasting companies that target the whole world and some large internet broadcasting companies that rank in the top dozens in the business world. The rest are just fools who waste company resources by being trapped in unnecessary stereotypes. In the current situation where channel selection has become so rampant, the management strategy chosen by broadcasting companies is quality, not quantity.”

Lexter felt slightly annoyed, as if he had asked a foolish question. But, when he thought about it carefully, it wasn’t wrong. Like Natalie said, he only searched for and watched specific programs that were trending through search sites, other than some major broadcasting companies, and he didn’t have the idea that he had to fix a channel. Honestly, it was the first time he had even heard that there were 100 internet broadcasting companies in the Avon region.

“That’s right. It’s definitely not wrong. Okay. Then how are you going to fill that quality? Even with a small amount of 5 krang, viewers don’t open their wallets easily.”

“That’s the problem. Even though we concentrate all of the company’s capabilities on one hour a day, it’s very difficult. We are a new broadcasting company, so our competitiveness is extremely low compared to other companies. That’s why we need the help of you investors.”

“Our help? What kind of help?”

Natalie looked at the people gathered in the room with a serious expression and slowly opened her mouth.

“Actually, I’ve been staying at the God Knights’ dorm for a while now and working on a project. It’s a comic documentary program that captures the daily lives and sorrows of a real professional gladiatorial team. God Knights has representative team gladiators like Beomsuk, Oscar, and Rapine, so I think it can attract quite a bit of popularity from local gladiatorial fans. But, this material alone can’t cover the whole week. So I needed more diverse material, and I thought about the Blue Bird team’s professional debut and the daily life of the Rainbow Hotel, and Karen’s star birth. If you help me, I’ll add 1% of the company’s stock.”

Lexter and the others showed interest. The Blue Bird team was a professional team that promoted the police department, so if the story went in a good direction, they would welcome the opportunity to appear on the broadcast, and for Leopard, it would be more helpful to bring a string of local broadcasting station personnel with them than for Karen, who was a rookie, to visit the broadcasting station alone, as it would attract the attention of major broadcasting station PDs [Production Directors], so they wanted to actively participate. And Gloria liked the fact that the young woman was showing such an active attitude to try something.

Lexter turned his gaze to Beomsuk, who was distorting his expression with disfavor.

“This is good, isn’t it? I think it’ll work pretty well.”

That was the problem. The other programs looked pretty good, but Karen’s was art itself. As soon as her album came out, she would appear on WBS Broadcasting’s famous music program and soon become a global superstar. A significant number of viewers would express considerable interest in the past. If a program about Karen’s success story came out, it was obvious that it would be a huge hit. As Beomsuk, who wanted Natalie to fail miserably, it was absolutely unacceptable.

“W-well, wouldn’t that be a bit much? We’re fine, but the Blue Bird team will be participating in the promotion tournament in a few months, won’t they? If we make the gladiators nervous with broadcasting and stuff, there might be a problem.”

Hearing that, Natalie quickly approached Lexter and said.

“Not at all. There will be almost no interference with training. The purpose of this program is to capture the daily lives of the performers, but that doesn’t mean we’ll be sending only training scenes all the time. Viewers get tired of seeing the same scenes over and over again. And our focus is on showing viewers the daily lives of gladiators after their appearance as gladiators. Of course, there won’t be many training scenes, and even if there are, we’ll just capture them slightly with a telephoto lens from afar, so don’t worry. If you’re still wondering, ask Beomsuk. God Knights is filming in the same way, so you’ll know how little our filming interferes.”

Lexter stared at him intently.

“Beomsuk, is that really the case?”

Beomsuk wore a troubled expression. Certainly, as she said, the filming was hardly interfering with the training. That’s because he would get angry and kick them out if such a thing happened. So, in recent years, he had become skilled at it, and when he checked, there were so many scenes that he wondered when they had taken them.

‘What should I do? If I lie, my favorability will drop, but if I tell the truth, Natalie’s idea is too dangerous. I have no choice. Let’s give up filming the Blue Bird team for now. The success rate is much lower than Karen’s.’

Beomsuk decided to tell the truth as it was to manage his favorability. The target he had to focus on rejecting now was Karen. The broadcasting program about her was a hit itself.

“Well, it is… but… there may be differences between our team and Inspector Lex’s team. Well, do as you please. The person who manages the Blue Bird team is the inspector.”

At that, Inspector Lexter immediately made up his mind. If the program was successful, it would be a way to promote his team without much interference, and he could receive an additional 1% of the stock. It was a win-win situation for him, so there was no reason to refuse.

“Okay. Then send a filming team to our team later.”

“Yes. Thank you. I’ll work hard and return the favor with huge profits.”

Natalie turned to Karen and smiled slyly. With this, Lexter’s investment was almost confirmed. The story of giving 1% of the shares while filming this program was also a bait to get investment. Strangely, humans imposed a desire to never want to lose their assets. Lexter was likely to invest funds in LKS Broadcasting for this 1% stake.

As she approached Karen, Beomsuk quickly stepped forward.

“Natalie. Karen is really not allowed. She’s going through a very busy time preparing for her album right now. She shouldn’t be distracted by filming.”

Karen immediately waved her hands and said.

“Beomsuk, I don’t mind. I’m almost done preparing the album and I’m doing the finishing touches. I have some free time, so don’t worry.”

Then Leopard stepped forward and added.

“Don’t worry. To be honest, we’re hoping for it more. Karen is a rookie. The more she’s exposed to the camera, the more beneficial it is. And when we visit WBS Broadcasting, if we bring a string of filming crews, the PD [Production Director] there will see it differently. They’ll see her as a singer who has built up some recognition in the local government, not a complete beginner.”

Beomsuk was the one who gave up the Karen case without even saying a word properly. If the parties involved were hoping for it so much, he couldn’t even stop them, let alone interfere.

He stared blankly and silently turned his gaze. He saw Natalie reaching out to Karen and shaking hands right in front of him.

“Hehehe. Now, Karen, you’re a major shareholder with a 1% stake in our LKS Broadcasting. Please take care of me in the future.”

It was a sound that made her feel full just by hearing it. She, who had been almost begging for food until recently, had released an album since meeting Beomsuk, and now she was a major shareholder of a small broadcasting company. As a young age, she couldn’t help but feel good.

“Hehe. Yes. Please take care of me, Natalie unnie [term of endearment for older sister].”

At that time, Lexter stood up and clapped a few times. Judging from his energetic appearance, he seemed to have fallen for her trick. Whether it was the intuition he had built up while working as a detective, or because of Natalie’s characteristics, he was getting a strong sense of success.

“Okay, then let’s decide on the investment amount. It seemed a bit risky, but it seems like a good investment.”

Gloria nodded silently while sitting in her seat.

“Yes. I think so too. Seeing Natalie’s enthusiastic appearance, I have a feeling it’ll be good. What do you think, Beomsuk?”

Beomsuk, who had a dying face, nodded. This investment briefing was derived from him. If he opposed it here, he would only be reduced to a silly person.

Then it was better to shift the strategy to reducing the investment amount now. The amount of money accounted for a large part of the company’s success factors. No matter how great the dream and brilliant the idea, nothing could be done without money.

“Well. There’s no reason for me to object. As you know, this investment briefing was held with my introduction, wasn’t it?”

“Hehehe. That’s right. I brought up something that didn’t need to be asked. Then how much will you invest?”

“Well. I’m thinking of about 5 million krang at around 15%.”

5 million krang was lower than the funds invested in Leopard Planning. Even though there were three people gathered, it was only 15 million krang. It was a very large amount of money, but it was not enough to run a broadcasting company.

“Isn’t it too little? Judging from the fact that the company looks small, it will cost quite a bit.”

“Yes. That’s why we can’t invest a lot of money. It’s an attractive investment, but the risk is too great. I can’t dare to tell you to invest more than that.”

Lexter, who was sitting next to him, nodded. It was because his words were definitely not wrong. There was a glimpse of possibility, but it wasn’t promising enough to invest a lot of money. If there was a risk, the profit compared to the investment had to be greater.

“That’s right. I think the same as Beomsuk.”

If their opinions were like this, Gloria couldn’t say to increase the investment amount. Beomsuk and Lexter were not as rich as she was, so there was a limit to the money they could invest.

“I understand. Let’s do that.”

Natalie, who heard those words from the side, hurriedly stepped forward.

“The investment is too small. With 15 million krang, LKS can only last a little over a year if we buy the necessary equipment. In order to increase the possibility of success, we need funds to last at least 2-3 years.”

At this, Gloria gave a warm smile. There was no way she, who was doing business, wouldn’t know that. It was unfortunate for Beomsuk, but she had prepared enough countermeasures for this.

“Don’t worry. I’ll lend you 20 million krang without interest.”

At the same time, the strength drained from Natalie and Beomsuk’s bodies. She was relieved that she had secured a huge amount of money, and Beomsuk was embarrassed that his last intention had been completely missed.

On this day, Beomsuk and Lexter received 16% of LKS shares for 5 million krang each, and Gloria received 16% by lending an additional 20 million krang. And Karen also received 1% of the shares, and all the investment briefings ended.

============================ Author’s Notes ============================

Ah. I drank a lot yesterday, so I’m still dizzy. I can’t write well either. I guess alcohol doesn’t really help with writing. But I can’t not drink it either. Hahaha.

Then everyone have a comfortable day. I’ll see you at the same time tomorrow.