111. The Butterfly Effect
It’s said that if a butterfly flaps its wings wrong in Texas, a typhoon can occur on the other side of the world.
…but that’s not always the case.
It’s physically impossible.
It simply means that even with a sure thing, a minor variable can step in and create a meaningful change.
This case was one of them.
“Long trip, huh?”
Boyana Olsen.
A man spoke to her as she returned to her private studio in Hollywood after a long journey.
“How many countries did you say you visited?”
“Thirteen countries, changing every week.”
That’s right.
Boyana Olsen had been traveling around the world, claiming she would create her own music and music video.
She was going to melt down the resources she had taken from all over the world and make a wonderful music video.
In the man’s eyes, it looked like a pointless endeavor.
“Just flying back and forth must have been exhausting. Was it really necessary to put so much effort into making a music video?”
Of course.
These days, each music video was like a major project for the company.
Even if a naive musician showed some creativity, there was no way it could compare to what several professionals who had lived in the industry for decades could create together.
‘It’s admirable, but business is business.’
The man spoke as if trying to dissuade Boyana Olsen.
“There are many good companies in Hollywood. Wouldn’t it be safer to entrust music videos to professional companies?”
Boyana Olsen, without even looking in his direction at the extremely negative reaction, simply shrugged.
“It’s fun.”
Fun.
She just wanted to do what she wanted because it was fun.
That was really all there was to it.
“……That’s all?”
“Since I had nothing to do while traveling, it was good for organizing my thoughts. When I have a lot of time to think, good ideas come to me. Oh, and this is a souvenir.”
“Thank…… No, that’s not what I meant to say.”
The man asked with an expression that he couldn’t understand Boyana Olsen any further.
“The company is already investing heavily in your new album, and they’re eagerly waiting for you to bring them the songs.”
That’s right.
EV Records, the label to which Boyana Olsen belonged, was paying close attention to her potential.
‘It’s not uncommon for a rookie to get on the Billboard charts with their first album. But.’
The man thought to himself as he looked at Boyana Olsen’s innocent face.
‘It’s rare for someone to make such terrible songs and still get good results.’
That was why EV Records was paying attention to Boyana Olsen.
It was all about potential.
Someone who can do 50 putting in bone-crushing effort to do 50.
Conversely, someone who can do 1000 putting in just enough effort to produce a 50-level result.
The two can’t be the same.
What the company saw in Boyana Olsen was the latter.
‘She might hit number one on Billboard if she does well. No, maybe she’ll become the next world-class diva.’
Accurate.
Boyana Olsen succeeded in reaching number one on Billboard in the near future that Lee Min-ki had experienced.
But at this time, she was still lacking.
She only had a sense for it, and there were many areas to improve technically.
EV Records was aware of this and was trying to control the monstrous talent inherent in Boyana Olsen.
“Ugh, why do you keep meddling? It’s annoying.”
Boyana Olsen had no intention of following their lead.
“If you’re just going to nag like my parents, get out of here.”
“This is a studio our company provided.”
“Then terminate the contract.”
“Ugh……!”
Overwhelming confidence.
Of course.
EV Records thought highly of Boyana Olsen’s potential, right?
That was the same when Boyana Olsen evaluated herself.
‘I’m sure I’ll be treated well wherever I go.’
There is no one more difficult to persuade than a talent who accurately knows their value in the position of a middle manager.
It was the moment when he was faced with the wall of what else to offer to get her to listen.
“Just kidding. Where would I go? I like it here.”
Boyana Olsen smiled and said to him, who was stammering, speechless.
“And it wasn’t without its rewards.”
“Rewards?”
“Didn’t you see my SNS [Social Networking Service]? I saw it when I went to Korea.”
A moment later.
Boyana Olsen opened her travel trunk and took out a laptop.
She then tapped on the keyboard and turned the screen to the man, saying.
“This is what I filmed this time. The editing is a bit rough, but I did my best, so don’t say anything bad. Just look at the composition and give me your opinion.”
A moment later.
A somewhat chaotic yet stimulating video flowed from Boyana Olsen’s laptop.
The man watched it for a while, not expecting much.
“This is.”
He replied in surprise.
“Traditional costumes from around the world?”
That’s right.
The identity of the video Boyana Olsen had taken was.
“Cool, right?”
A video of people wearing traditional costumes from various countries dancing the same dance.
But the basis of that dance originated from one person.
“I met an interesting person in Korea, and I had a good feeling about him.”
It was Lee Min-ki.
Lee Min-ki, wearing a hanbok [traditional Korean clothing], danced in a sophisticated way in front of Gyeongbok Palace [a major royal palace in Seoul].
He appeared because he was going to take a scene in the music video since it was going to be a hit anyway, but Boyana Olsen’s thoughts were different.
“I was stuck, but when I saw this person, I thought, ‘This is it!’ and I scrapped everything.”
She was thinking of re-creating the video based on that.
The man covered his mouth at the result and focused on the video.
‘It’s definitely rough.’
Rough.
Perhaps because the filming technique itself was amateur, the screen shook erratically, and there were many times when the camera was simply placed on the ground.
But that actually brought the scene to life.
‘I have to admit it. It definitely has charm.’
It’s definitely unfinished, but it’s addictive.
A video with a charm that transcends revulsion, like the rough smell of pork and rice soup.
There is no aesthetic to be found in the video.
Instead, you can feel the stimulation of seeing the raw thing as it is.
Yes.
A video that seems to be in line with the title [Treatment], as if watching it brings healing to the mind.
That was Boyana Olsen’s new music video.
“Fun, right?”
Boyana Olsen smiled and said.
“Let’s review the legal issues and release it quickly. I can’t wait.”
* * *
[Boyana Olsen – Treatment (official music video)]
[Released a week ago]
Boyana Olsen’s new music video has been uploaded.
It’s not clear what was so urgent, but they released the music video before the song.
But its impact was truly terrifying.
[The song is good]
[The music video is even better]
[Is this a hit?]
[It’s strangely addictive]
The song is good, of course, but the stimulation of the video is even more amazing.
Just watching it makes you want to dance.
[lol Boyana Olsen is on a roll]
[She’s a genius]
But it didn’t just end with a good evaluation.
In modern media society, good products seduce followers.
[I also danced the Treatment (feat. Nordic style)]
[Gypsy dancing the Treatment dance.]
[Treatment flash mob in Akihabara!!]
Several similar derivative videos have been uploaded.
All you have to do is put on the Treatment video, put on traditional clothes, and dance the dance in the video.
The composition of the choreography itself is simple.
It’s just a light modification of the shuffle dance, but thanks to that, the strength is that the dance is easy to digest.
[lol]
[The lines are alive]
[Is this what happens in a week?]
The number of views that Boyana Olsen’s new song achieved in a week was.
[Views: 12.32 million]
Far exceeded 10 million.
But that’s not the end.
Originally, famous singers have a large proportion of initial views, but the more mediocre the singer’s recognition, the greater the firepower that catches up later.
[Views: 14.56 million]
[Views: 19.95 million]
[Views: 20.51 million]
In just one month.
In one month, Boyana Olsen’s new song achieved the amazing feat of reaching 20 million views.
And.
As her new music video hit the jackpot, there was someone who diligently received the trickle-down effect.
“……Wow.”
It was Lee Min-ki.
He muttered in a sullen voice, holding his phone in his hand.
“The world is really…….”
The success of the song is a success.
I knew it would be a success, so even if it was a bigger hit than expected, it’s not that strange.
It’s half the emotion that others feel. That’s what I’m saying.
That’s why Lee Min-ki was surprised for a different reason.
‘This is completely different from the Treatment video I know.’
That’s right.
The composition has completely changed.
The [Treatment] he remembered was originally just Boyana Olsen traveling around the world, going to local restaurants to eat, chatting, and playing.
Especially drinking.
Soju [Korean distilled beverage] in Korea, beer in Vietnam, sake [Japanese rice wine] in Japan, and beer in Singapore.
She was drinking very diligently.
So I wondered if the title was [Treatment] because she washed away all the pain of everyday life with alcohol.
That’s what the lyrics are all about.
[I don’t know about tomorrow, and yesterday won’t change, so let’s drink today~]
But why.
Why did the content of the music video suddenly change?
Why is it changing to a style where everyone wears traditional clothes from that country and dances together!
‘The ao dai [Vietnamese traditional dress] is so pretty. She went to Vietnam, too.’
Perhaps Lee Min-ki, the culprit, was filled with a miserable feeling.
‘If you listen closely, the song sounds a little different.’
Originally, it had a strong, calm feeling, like setting up a campfire on a dark evening and enjoying the sound of insects chirping, but this time it was much more exciting.
While maintaining the overall melody line, the beat was refined in every corner.
It could be said that the song was not matched to the music video, but the song was matched to the music video.
If this momentum continues, 50 million views will not be a problem.
But.
There was something that seemed like the upward trend would not end beyond that.
[immigrant_power]
[Number of followers: 894,591]
[+ 43,811 (4 hours ago)]
Lee Min-ki’s SNS followers were rapidly increasing.
‘It’s crazy fast.’
The unbelievable ripple effect made Lee Min-ki’s hairs stand on end.
Was the bet with JC originally 1 million in 3 months?
I’m sorry.
At this rate, it won’t even take a month.
“Hmm.”
His manager, Park Han-mo, nodded with interest next to him and said.
“It seems that the actor’s appearance in hanbok in the video has received a lot of attention.”
“……Is that so?”
“These days, Korean Wave [Hallyu] content is so popular around the world. Southeast Asia has a large population. Even unknown celebrities easily exceed 1 million if they appear on a broadcast in Southeast Asia.”
That was exactly the truth.
The popularity of the Korean Wave in Southeast Asia, with Thailand and Malaysia as its base, was already enormous at this time.
“It seems that actor Lee Min-ki has become the beneficiary. It was only a matter of time.”
Even groups that Koreans don’t know well can easily get tens of millions of views on internet music videos if they are successful in Southeast Asia.
This time, Lee Min-ki became the target of that benefit.
‘Wow, there are so many languages in the comments that I can’t understand without translation.’
The SNS that I glanced at was a melting pot of all kinds of languages for every post.
If you look at the heart mark (♥) next to it, you can roughly guess what it means.
[lol If you come to Rome, do as the Romans do, but why do you only use your own language?]
[Write in Korean or at least English]
[The actor can’t understand what you’re doing]
There were often situations where they fought over that.
Haha, it’s a mess.
Anyway, thank you for your love.
Fans are welcome regardless of race, gender, income, age, or whether they like to dip or pour their sauce on their tangsuyuk [sweet and sour pork dish].
As Lee Min-ki was looking at his phone and unable to stop laughing, manager Park Han-mo opened his mouth.
“As expected, you are very lucky, actor.”
“Is that so?”
“It’s a bit strange. It’s like the heavens gave birth to a hero in a time of chaos, and Lee Min-ki was sent down to this world. I even think that.”
“…….”
“It’s admirable. I, Park Han-mo, will serve you like a remora next to you. I will become Han Xin next to Liu Bang and Zhuge Liang next to Liu Bei [famous historical figures known for their loyalty and strategic brilliance], so please use me closely.”
There’s no end to it when you listen to it.
That flattery that doesn’t even sound like flattery is Park Han-mo’s specialty.
The point is that he speaks calmly without changing his tone.
I don’t know if he’s doing it on purpose or if he doesn’t know and is doing it like that.
‘But it doesn’t feel bad.’
Lee Min-ki chuckled and said.
“Hey, please hold this phone. Take a picture of me facing it.”
“Yes?”
Park Han-mo accepted the phone he handed over in a daze and asked.
“It’s a video app. What are you going to do?”
“Well, I don’t know.”
Lee Min-ki tilted his head and made a cracking sound, then smiled softly and replied.
“Since it’s already on fire, right? I should pour some fuel on it.”