We Do Business In Full Auto [EN]: Chapter 105

Full Auto Business, Episode 105

Wife’s Taste (1)

I arrived at the headquarters.

It was about a 10-minute drive from Gwangmyeong IC [Interchange].

There was a high mountain peak, and the headquarters and factory were situated at its base.

Perhaps due to the nature of a lunchbox company, the structure allowed the headquarters to directly issue instructions to the factory.

Land prices in Gwangmyeong are quite high now, so building a headquarters and factory on such a large site wouldn’t be possible today. However, Haejin Group had owned the land here for a long time.

Haejin Group, which also engaged in the real estate business, made full use of the large site when it established the lunchbox company decades ago.

The reason why Haejin Lunchbox was sold for over 200 billion won was precisely because of that land and its facilities.

In addition to this location, it had several factories in the metropolitan area and one in Daejeon. The land value alone was said to be enormous.

If more time had passed and Gwangmyeong City had been further developed, acquiring it at this price wouldn’t have been possible.

Even though it was on the condition of taking on some debt, it was manageable at this level. If Android’s effect wore off, doing an M&A [Mergers and Acquisitions] would have been difficult.

Next to the headquarters was an auditorium, and it was enormous.

In terms of size, it was comparable to CL Retail.

Since we were also doing overseas business, taking a bit of a risk and acquiring it for the future was the right decision.

If we acquire a trading company, even more synergy will occur.

[Congratulations! President Lee Yoosung’s Inauguration!]

A huge banner hung in front of the auditorium.

The atmosphere at CL Retail hadn’t welcomed me.

However, these days, my small reputation was exerting some power. People thought that I had the H Group as a backer and had connections with governments around the world.

Whether that’s actually the case doesn’t matter.

It was true that H Group supported me, and I only had some acquaintance with governments around the world, but as a businessman, I thought that was a tremendous amount of power. And the fact that it was a little exaggerated made it more advantageous to do business.

I didn’t bother to correct the exaggeration that I had ties with governments around the world. It’s not like I was the one exaggerating it.

Lee Taejin followed behind like a bodyguard.

I didn’t necessarily want security, but today was the inauguration ceremony, so you could say it was a service.

When my wife and I entered, the employees applauded.

“Wow!”

Clap clap clap!

The applause poured in, and I even felt bewildered.

My rumors were exaggerated, and I don’t know if they believed them and were acting accordingly, or if they really thought the synergy would be great.

What was certain was that the employees were friendly to me.

I felt at ease.

‘It was a very thorny seat at CL Retail.’

I slowly went up to the podium.

My wife sat in the VIP seat, and when I stood on the platform, the surroundings became quiet.

“Nice to meet you. I am Lee Yoosung, the president of Haejin Lunchbox as of today.”

“……”

People were watching to see what would come out of my mouth.

The rise and fall of a company is determined by the CEO’s policies. This was a principle that has been important throughout history.

Even a solid company collapses if the CEO makes the wrong judgment.

Knowing that, the employees were looking at me with a bit of tension.

“Although it is still weak, I am developing various related businesses. The reason I created Android was to save labor costs, and the reason I acquired the lunchbox company was to link it with convenience stores. There are also rumors that I am trying to acquire a trading company. That is also true. The kimchi company is also about to be launched.”

“……”

Expectations were in people’s eyes.

Kimchi plays a very important role in a lunchbox company.

The same goes for salted seafood and salt.

Once the businesses are in place, each business will create synergy.

A solid structure will be created that cannot fail even if it tries to fail.

“Above all, I wanted to focus on taste. Even if several companies are linked, I think that taste ultimately plays a decisive role. As some of you may know, I ran a Korean restaurant until 7 years ago. And my wife inherited her mother’s cooking skills. In addition, she is from England and is also proficient in Western, Korean, and fusion cuisine. Before launching the brand ‘Wife’s Taste’, I will demonstrate the taste to several employees in the laboratory today. I am confident in the success of the brand.”

Clap clap clap!

Applause continued again.

So-called Wife’s Taste.

If we apply the food that Lisa creates, we will create a brand, and I was convinced that it would cause a ripple effect in the industry.

“We will operate the company transparently and are confident that ‘taste’ will lead to the success of our company.”

With this, the inauguration ceremony ended.

I immediately summoned the secretarial staff.

They were employees with fairly good looks, and I was planning to assess whether there were talented people among them.

“Chief.”

“Yes!”

“What’s your name?”

“My name is Han Gahee!”

She looks a bit older.

Late 30s to early 40s?

Maybe her actual age is older than that.

Of course, the age of talent doesn’t matter. It’s enough if you do your job well and are smart. There were many beautiful employees, so now we need to gather talents to be in charge of internal affairs.

“Chief Han. Please call the executives to the laboratory right away.”

“Are you going to cook right away?”

“Yes. We will cook with the ingredients there.”

“Okay.”

I took this opportunity to shake hands with each of the secretaries.

They were still stiff.

It was only natural to be careful because they didn’t know what kind of personality the new president had.

Buzzing.

I went straight up to the lab.

What is important in a lunchbox company is, of course, taste.

In addition, there were many things to do, such as matching the unit price of lunchboxes, maintaining freshness, distribution network, and importing ingredients, but basically, it had to taste good.

A lunchbox company that doesn’t taste good was destined to fail.

No matter what business you are in, you cannot ignore the basics.

The laboratory was large, and about 20 people were gathered. These are the executives above the rank of general manager.

Due to the nature of the industry, there were quite a few outside directors and branch managers in each city, but I couldn’t have them all come up today.

I greeted them lightly.

“Nice to meet you. I’m Lee Yoosung.”

“Welcome, President!”

“We have high expectations!”

As expected, it was a favorable reaction.

It’s a different feeling from CL Retail, where cancerous elements were lurking everywhere.

If Haejin Lunchbox had that kind of atmosphere, it would have been quite a headache.

“I’ll cut to the chase. My wife will be cooking today. And after freezing it once, please thaw it and taste it. It may not be exactly the same as the products we sell, but it will be similar.”

People’s eyes lit up.

The restaurant I ran was quite famous. It went bankrupt due to the aftermath of Brexit [British Exit from the European Union], but executives thought of visiting famous restaurants as part of their job.

If you don’t know the previously failed Korean restaurant ‘Golden Hand’, you can’t say you’ve been in the industry.

Lisa greets.

“Hello. My name is Lisa.”

“Wow.”

A short exclamation arose.

I know too.

When I first got married, I was called a thief.

After the business failed, many people called me a robber. That’s how dazzling my wife’s beauty is.

In comparison, I am at an average level.

Sooa also greets confidently.

“Hello. My name is Sooa. The president here is my dad.”

“Huh!”

“Did the child just speak!?”

“Isn’t she a genius?”

“Didn’t you hear? I heard that President Lee Yoosung’s daughters are all geniuses.”

Has the rumor already spread like that?

Well, I’m rumored to be a genius, so that explains everything.

My wife lightly puts on an apron.

“I’ll make it with the ingredients here.”

Sooa sat in a chair and watched.

The laboratory had actual food ingredients that were used. We have to cook using the ingredients here. Of course, food ingredients or seasonings may be added as needed.

Right away, my wife starts with bulgogi [Korean marinated beef].

It was also the basis of the lunchbox and was the most sold along with pork.

As expected, other foods tasted good only when the basics were solid. That was a fact that everyone in the food service industry knew.

Tak tak tak tak!

My wife starts cooking quickly.

Add it accurately by measuring.

This will soon become a recipe and will be registered with the company.

However, the difference from other recipes is that frozen fruits are added here.

Bulgogi and 5 side dishes, 3 types of fried foods.

So-called 9-course lunchbox.

There was no way to touch the rice, but we use natural preservatives to remove the preservative taste. I brought that from home.

While watching my wife’s hands cooking at a rapid pace, the employees couldn’t help but admire.

“Her hands are so fast.”

“I heard that she inherited the golden hands of the Golden Hand.”

“Golden Hand. That famous restaurant went bankrupt.”

“Shh. The former president of Golden Hand is our president.”

‘I can hear everything.’

A bitter smile formed on its own.

Looking back, the restaurant went bankrupt because of my greed.

What if I hadn’t tried to expand unreasonably, or if I had cleared out the branches before the business became difficult?

If I had done that, Golden Hand would not have gone bankrupt.

Chiiiik!

While making side dishes, my wife was frying fried foods, cooking bulgogi, and even organizing them.

It’s so flashy that you can’t even see her hands.

This was impossible unless you envisioned what to do in your head at the same time as you started cooking. That means my wife is that smart too.

I sometimes suspected that my wife was a genius.

I didn’t really show it to me though.

All the food is completed in 30 minutes.

In terms of quantity, it was about 10 servings. The fact that this amount was done in 30 minutes is truly a remarkable thing.

It goes straight into flash freezing.

After refrigeration, it went into the microwave.

Ting!

A steaming lunchbox is completed.

“I prepared it so that you can have one for every two people. I thought that would be enough for a tasting.”

“That’s enough, Madam.”

A delicious smell permeates.

First of all, the preservative was natural and it was made with a special recipe.

Quite a few unusual ingredients were added, but all the ingredients here were used. That meant there was no problem with releasing it as is.

People tasting the food with great anticipation.

The sight is even sacred.

Haejin Lunchbox has not yet experienced management difficulties. The company was running with a small profit.

But that’s it.

In order to develop, the taste of the food was so-so that it was operated in a way that it was not at a loss level.

In order to develop from here, the taste must change.

Soon, people’s reactions came.

“Ah!”