We Do Business In Full Auto [EN]: Chapter 106

106

Wife’s Taste (2)

Lee Seok-jun was the first to exclaim in admiration.

As the head of the research lab, Lee Seok-jun had been in charge of overseeing the research of all lunchboxes produced by Haejin Lunchbox.

He traveled around the country in search of famous restaurants, collected recipes, and strived to recreate the flavors of those restaurants using the ingredients currently available.

In that sense, he could be considered the cornerstone that had supported Haejin Lunchbox until now.

Lee Seok-jun, looking surprised, alternated between looking at the food and Lisa, then devoured a serving with an expression that suggested he couldn’t resist.

“Hoo!”

“How is it?”

“It tastes like it’s embraced the sunlight. Also, it can be seen as the epitome of Korean cuisine. Yet, it suits the palates of modern people and has a taste superior to any other universal lunchbox that has come out so far. I don’t know how such a taste can come out even though the same meat is used. Would it be appropriate to say that the taste of the lunchbox resembles the beauty of the madam?”

“That’s quite a compliment.”

I grinned, revealing my teeth.

Comparing the taste to my wife’s beauty. Does that mean the most delicious food in the world has been created?

Other employees also agree with his words.

“It’s a taste that ruthlessly tramples on the prejudice that beautiful women can’t cook.”

“Madam, you’re amazing.”

Everyone is giving a thumbs-up.

I didn’t expect this level of reaction either.

I expected some improvement in taste, but is it to the point of giving such high praise?

I taste the Bulgogi [Korean marinated beef].

“Hmm.”

“How is it?”

“It seems the same as usual.”

“Heo. Are you saying you eat this kind of food every day?”

“It’s better than this. No matter how natural it is, these foods contain preservatives, of course, and they’ve been refrigerated and then thawed.”

“Ahem. You’re living a truly happy life.”

“This, you mean. Hahaha!”

“Dad is so silly.”

Sua stares at me and says.

“Hehe. This cute little one.”

“Awoo.”

“No matter how I look at it, it’s amazing. How can such a little kid speak so maturely?”

I think kids who are a bit fast with their words can express themselves around that age. If not, maybe I’ve raised two geniuses and am ignorant about their development.

“Anyway, what are the results of the tasting?”

“It seems like we can launch it right away!”

The head of the research lab gives the final approval.

And he adds one more thing.

“If the madam touches it, the sales will increase by at least 20% to 30%, and if the marketing is done well, it will increase even more.”

“Oho.”

Mumbling, mumbling.

The place is buzzing.

If I give my approval here, we can launch it with my wife’s recipe starting tomorrow.

The facilities were already set up, and all we had to do was enter the recipe to make lunchboxes as if we were printing them.

“Ah, and make sure to deliver lunchboxes to the H Group headquarters.”

“How many?”

“Enter the recipe today and deliver only about 10. To Director Han Cheol-soo.”

“As expected… I’ll do it right away.”

My wife wrote the recipe on the spot.

Since the measurements were accurate, it would soon be possible to mass-produce lunchboxes with the same taste.

Reporters were gathered in front of the company.

From the perspective of running a business, the most burdensome thing would be advertising costs.

Most companies spent enormous amounts on advertising, and some spent 50% of their profits on advertising.

So, saving on advertising costs is the most efficient way to increase net profit.

Fortunately, I am currently the center of attention.

The title of developing the world’s first humanoid AI robot. Saving the president in the Syrian civil war, and before that, successfully completing the Yi Sun-sin project [a historical naval campaign].

Because of these major titles, reporters were eager to cover me.

Then I’ll take advantage of it.

Anyway, my family’s faces have been exposed to the media. I used to be cautious about such exposure, but now there’s no need to do that.

“It’s CEO Lee Yoo-sung!”

Mumbling, mumbling.

The surroundings are buzzing.

Lee Seul-gi looks at me with a fresh gaze.

“Is it to save on advertising costs?”

“That’s right.”

“Using the media for advertising…”

“It’s a natural thing since I’m the center of attention. I have to use what I can, right?”

“That’s true. The media is a double-edged sword, but if you use it well, you can save a lot of money.”

I step forward with my wife.

Every company has a brand. They focus on nurturing one brand.

Haejin Lunchbox didn’t really have a brand.

Haejin Lunchbox itself was a brand, but there was bound to be a limit to marketing with that alone.

Haejin Lunchbox was a company that had been operating reasonably well, but it had a slight weakness in marketing.

Today, I’m going to fix that problem.

“A new brand of lunchbox will be released tomorrow.”

“A new brand?”

“We’re launching a new lunchbox with ‘Wife’s Taste’ as the brand.”

“If it’s ‘Wife’s Taste,’ does that mean the madam provided the recipe?”

“Yes. My wife has inherited the culinary skills of ‘Golden Hand,’ which I used to run a long time ago. You can think of all the brands that come out with ‘Wife’s Taste’ as my wife’s culinary skills.”

“A Korean dish made by a British wife.”

“It’s not just Korean food. We plan to showcase a variety of Western and fusion dishes, so please pay a lot of attention.”

H Group headquarters.

The lunchbox from Haejin Lunchbox was delivered to Director Han Cheol-soo.

The lunchbox, delivered in time for lunch, had a form commonly seen in convenience stores or lunchbox shops.

Bulgogi and six side dishes, plus two types of fried food.

Even the disposable soup was delivered, which was a simple seaweed soup.

It was in powder form, and this also came out under the brand name Wife’s Taste.

Director Han Cheol-soo took the lunchbox made by Lisa and visited the chairman’s office.

“Is this from the brand called Wife’s Taste?”

“Yes, it is. That friend also advertised in the media.”

“Hehe. Is she doing marketing?”

“She knows that advertising costs can be saved by doing it this way. That friend is getting so much attention these days, isn’t she?”

“There’s a lot of attention because of Android, too.”

“She’s not missing the opportunity that has come.”

“She was born as a businesswoman.”

“Hahaha, maybe it’s because of the experience of going bankrupt once?”

“Well, many businessmen tend to go bankrupt because they focus on superficial things. If you expand recklessly when you need to focus on solidifying the foundation, you’ll go bankrupt. That friend has had that experience, so she’s going to pursue management that seeks practical benefits rather than superficial things.”

Chairman Lee Kang-no immediately analyzed CEO Lee Yoo-sung’s strategy.

It was like Chairman Lee Kang-no, who had dominated the business world for a long time.

“Then should I try it?”

“You have to microwave it.”

“Is it going to be released like this?”

“I think so.”

Because it’s a simple meal, it’s easy to cook.

If you pour boiling water, the soup is complete, and the lunchbox can be microwaved for 2 minutes. Of course, it says 2 minutes and 30 seconds for a 700W microwave.

The secretary accurately microwaves it for 2 minutes in a 1,000W microwave.

He also pours boiling water into the soup, waits 1 minute, and starts eating.

First, the Bulgogi.

“Hmm?”

Chairman Lee Kang-no tilts his head.

“What’s wrong?”

“Isn’t this the taste I used to eat at Golden Hand?”

“It’s made with the Golden Hand recipe.”

He also ate side dishes and fried food.

Since it’s not fried right away but microwaved, it didn’t have a crispy taste. But the taste suppressed that crispness.

“Heo.”

“This is a lunchbox.”

“Didn’t you say it also contained preservatives?”

“They said it’s a natural preservative.”

“It doesn’t taste like preservatives at all. And it’s okay for my stomach.”

It’s natural for the stomach to weaken with age.

If you eat a lunchbox in your 70s, it naturally doesn’t digest well. Because of preservatives and various seasonings.

But this lunchbox hardly contained any seasonings.

“It will be successful.”

“I think so too.”

Wife’s Taste will be successful.

If it’s a lunchbox with this kind of taste, it might achieve the number one market share in a short period of time.

After work, I returned home with my wife.

Soo-jung comes running with quick steps.

Soo-jung, who entered elementary school, went to school on her own without having to be taken there. These days, she seems to be having fun at school.

“Mom!”

“Soo-jung, were you doing well today?”

“Yes! I was doing well while watching the news!”

“News?”

“They released Mom’s Taste, right?”

“That’s right.”

“But look. Chairman Lee Kang-no advertised it for you!”

“Huh?”

I turned on the TV right away at Soo-jung’s words.

I did give the lunchbox to Chairman Lee Kang-no. But that wasn’t meant to be an advertisement. It was just to show my gratitude.

If it wasn’t for H Group, I wouldn’t have developed this far.

“Geez, that man.”

“Dad! You can save more on advertising costs.”

“That’s what I’m saying.”

I never thought that Chairman Lee Kang-no would do this much for me.

I think I should visit him sometime to express my gratitude.

“Tonight’s dinner is lunchbox!”

“The lunchbox that’s coming out tomorrow?”

“Yes. Three types will be released tomorrow. I brought them one by one.”

I think I should advertise like this.

A lunchbox that the whole family can eat together.

A simple meal that even the elderly and children can eat without any harm to their bodies. We need to market it as a lunchbox that prioritizes health.

In fact, that was the strength of Wife’s Taste that was released this time.

We can save on advertising costs if we can, but we can’t touch the basic framework. From TV commercials to internet advertising.

We have to do it if we can.

We’ve created a brand, so now the public needs to get used to it.

Ding!

The lunchbox is heated in the microwave.

Soo-jung tasted the lunchbox and gave her evaluation.

“As expected, I can’t resist the food that Mom makes right away.”

“That’s a natural thing.”

“But at this rate, Dad, I think you can succeed!”

“Okay, you little one.”

“It’s a day off tomorrow, can Soo-jung go on a field trip with you?”

The company is closed.

It was Saturday, but the factory is running. Rather, the characteristic of the lunchbox industry was that orders exploded on weekends.

We planned to visit everything from convenience store lunchboxes to Haejin Lunchbox chain stores and see the reactions.

“Why not?”

“Wow, exciting!”

The whole family decided to go out on a field trip as a picnic.