330. Unexpected Direction (1)
2022.09.26.
He hurriedly touched the screen, swiping through the content.
A video he hadn’t seen before was prominently displayed on Trevi’s newly updated feed.
It was a brand-new, hot-off-the-press video, uploaded less than a minute ago.
Company employee 1 frantically tapped the screen to play the video.
And.
“Oh… wow…?”
It was a simple humming.
On the wide yet small smartphone screen, Trevi showed only his profile, cast in deep shadows.
Without even looking at the screen, he closed his eyes and hummed in a low voice.
-♪♬♩♩♬♩♪
A simple melody made only of voice, without lyrics or anything.
However, the moment that simple and quiet sound reached his ears.
“Wow…?”
Company employee 1 felt the stress that had accumulated from Manager Kim’s nagging all day melting away.
‘They say music is food for the soul.’
It seemed that was really the case.
The headache that hadn’t been healed even by ice-cold beer seemed to disappear as if washed away.
The video was very short.
“Ah… it’s too short.”
A short humming of 25 seconds, less than 30 seconds.
It was an incredibly short snippet, hardly even a song, but one thing was certain.
It was so charming that he wanted to keep listening to it.
“No way, is this crazy? How is the view count for a video uploaded 1 minute ago already 250,000…? Ah. It’s been 5 minutes?”
It was definitely less than a minute since it was uploaded when he first saw it.
He didn’t know when 5 minutes had passed in the blink of an eye.
Perhaps the screen refreshed while he was absentmindedly touching it, because the updated screen proudly displayed a number that had already exceeded 250,000 views.
“This… it must be something he worked on with our Yeonwoo, right?”
Although he didn’t reveal it to anyone, Company employee 1 was a fan of Yeonwoo.
You could say he was a closet fan.
“This feels more like Yeonwoo’s vibe than Trevi’s…”
Since he was collaborating with Yeonwoo, he had dutifully mastered all of Trevi’s songs as a matter of courtesy.
Thanks to that, he was able to keenly catch the difference that gave a slightly different feel from the previous songs.
“It’s short, but seeing how addictive it already is, I don’t think I need to worry too much. Well… who’s the one making the song, after all.”
The general public in Korea couldn’t possibly not know about the perception that had spread overseas.
It wasn’t an era without the internet, and now you can find out all the news on the other side of the world with just one click.
So, there was no way they couldn’t know about the news of Yeonwoo being criticized here and there.
‘I just hope our Yeonwoo doesn’t get hurt…’
He didn’t even think about Yeonwoo failing from the start.
He only hoped that the delicate, tender, and kind Yeonwoo wouldn’t be hurt by harsh words.
He was so sorry that he couldn’t send support to cheer him on because he was overseas.
“I need to post on Mint Choco quickly.”
Trevi’s Instagram, which was as good as news that Yeonwoo was doing well.
Company employee 1’s fingers moved busily to deliver that news.
He didn’t even realize that the headache that hadn’t been resolved with beer and painkillers.
The headache that had been making his head ache as if it would break had really disappeared, not just because of his mood.
*
-Did everyone see that video?
A video that was barely 30 seconds long, only about 25 seconds.
A short melody that was just a humming, not even a proper sound source [a professionally recorded and mastered audio track].
A short video that wasn’t an official public announcement but simply uploaded on a personal SNS [Social Networking Service].
However, the reaction was extraordinary.
-OMG. If there’s a shortest and most intense moment in the world, it’s these 25 seconds.
-I told you guys 😀 Trevi doesn’t make mistakes!
-Is this Trevi’s new song? I’m already looking forward to it?
The short 25-second video spread from person to person and quickly spread everywhere.
The number of views of the video posted on Instagram exceeded two million before 24 hours had even passed.
The 25-second video was even covered by fast-moving people who were incredibly good at finding hot issues.
Of course.
-I don’t know what you’re supposed to find out with that short video. Did everyone suddenly become great musicians? What are you supposed to listen to with just 25 seconds?
-Isn’t everyone being too excited? A proper sound source hasn’t even been released yet?
-I think the marketing department is working incredibly hard. YouTube! Why can’t you pick out all the illegal ads?!?
There weren’t only unconditionally positive reactions.
As much as there were good reactions, there were also quite a few people who opposed that opinion.
In fact, there was some truth to their words.
How good could a song be that was only about 30 seconds long, about the length of an advertisement?
There weren’t even any lyrics!
There were a lot of sarcastic remarks saying they didn’t know what they were supposed to like, just like the good remarks.
-Why are you guys fighting? What’s there to evaluate whether this short thing is good or bad? Doesn’t everyone have anything to do? LOL!
There was also a third opinion.
The conflict between the two sides was so wide and extensive that even people who didn’t know about this situation at all were interested.
And most of them clicked their tongues, saying they were putting their energy into something very useless.
-Everyone is full of energy.
-I can’t seem to avoid this story wherever I go 🙁
-What kind of people are those two that everyone is making such a fuss about?
There was also an unexpected marketing effect.
That meant that there was that much attention focused on Yeonwoo and Trevi.
And it was also proof that even that short melody was attractive enough to grab the attention of so many people.
[Half and half.]
A very solemn tone was handed down like a sentence.
Unfortunately,
“Yeonwoo. Shouldn’t we give him a name soon?”
The situation was not as authoritative as the tone and dignity revealed in the tone.
[Ah, Yeonwoo! Tell him to stop touching me! This body is saying important things right now! If you keep touching me like this… it’s so good… touch me more…]
The cheese-colored kitten meowed fiercely, but soon melted at Trevi’s touch.
It collapsed helplessly to the side and raised its head as if insisting on touching here.
[Half… half and half… In my opinion… half and half… it’s half and half… !]
Goreung goreung goreureung!
The child spirit desperately added as his last will, even while melting down, as if he really wanted to say these words.
‘Half and half, huh?’
Posting this teaser video was entirely Yeonwoo’s idea.
‘Shall we see what kind of reaction we get?’
It was a kind of bait that started with that thought.
Well. He didn’t even think about failing anyway.
‘Sometimes it’s necessary to establish a strategy in order to succeed.’
If you know yourself and your enemy, you will never be defeated.
The words of the ancient sages are never wrong.
Besides,
“Company? You can just quit, you know? Don’t worry too much.”
“……”
No, how can I not worry!
Trevi acted very coolly, but honestly, I can’t help but care.
The person himself is smiling brightly, saying that he doesn’t mind quitting right away.
‘It would be a disaster if he really quit…’
Yeonwoo sincerely thought so after hearing the news from the child spirit.
Well, he said that even if Trevi’s three generations played around and lived off their wealth, they would never go bankrupt.
But people’s hearts can’t be comforted so easily!
‘Why are there only hopeless people around me…’
In particular, Trevi’s company was said to be one of the world’s top 3 labels.
In other words.
That means that the company holds 30% of the huge music market distributed around the world.
‘It’s a headache to turn such a place into an enemy when you have to spread it widely around the world.’
Honestly, I’m confident.
If I wasn’t confident, I wouldn’t have accepted Trevi’s proposal and the sudden mission that I was forced to accept in the first place.
‘Is the problem that I’m too conscientious?’
Why is this dog-like man so cheerful that he pricks my conscience?
Ah. For reference, saying dog-like is not an insult.
It’s really like that.
Anyway, Yeonwoo, who thought that he couldn’t stay like this, came up with an idea.
‘Let’s show them something, anything. If we show them, it’ll be less.’
After Trevi said that he could quit.
After that, he didn’t talk about the company at all.
But.
[Hey, hey. Yeonwoo. I think they’re still fighting. Look. My reasoning. They used to follow each other and Trevi always pressed hearts [liked] whenever he uploaded something, right? But after he uploaded that terrible feed saying he felt bad about collaborating with you, the hearts stopped!]
Of course, the president didn’t say it so openly.
Well. To the extent that anyone with a sense could easily notice?
Anyway, the number of hearts that Trevi receives on his Instagram feed varies greatly from at least hundreds of thousands to millions.
So, the unit is not one or two, but at least hundreds of thousands.
[Ah, of course I know because I’ve searched everything! Who am I! Aren’t I a man of tenacity!]
“……”
I really couldn’t understand the sense of time of a ghost who had lived for so long.
Anyway, what the child spirit meant was clear.
[They’re definitely still nagging him right now, aren’t they? It’s not too late now, so tell him to withdraw.]
Since Trevi is a world-renowned musician, he has an eye for it, so he won’t be able to tie his hands and feet with dirty tricks like a gangster.
Just like Trevi said he could quit, Trevi doesn’t seem to be clinging to that company either.
So, they can’t do anything special and are just chanting not to do it, not to do it.
But even a flower song is three times [even the most beautiful song can become tiresome if repeated too often].
Even good words are boring if you hear them three times,
‘If you keep hearing unpleasant sounds, you can’t help but get sick of them.’
He’s a person who approached me with kindness.
A person who likes him without any conditions.
It was like reminding me of his fans.
‘A precious object.’
To Yeonwoo, a fan was synonymous with a precious object.
After entering the entertainment industry.
The deep pit that was always black and sometimes forgotten because it was so natural was slowly filled.
-Won’t I live like this for the rest of my life?
Yeonwoo thought so.
The emptiness that would never be filled was always lurking by his side as naturally as breathing.
But at some point.
The sense of loneliness that clung strongly and wrapped around him like one body gradually faded.
In other words, it may be expressed like this.
Recovery from injury.
Overcoming trauma.
Peace of mind.
etc.
‘Trevi is… not much different if you think about it…’
Fans should always be cherished.
And Trevi is a self-proclaimed.
He even confessed directly to Yeonwoo himself.
He was a successful fan that everyone recognized.
I have no choice but to make this kind of person, who even kicks out of the company, more successful even if I’m sorry.
So I threw the bait.
‘Even if I know by feeling that I won’t fail, people sometimes need visible results, so I can’t help it.’
There are many people who don’t believe it even if you say it’s going well a hundred times.
You might think that you’re just talking with your mouth alive without any evidence.
It’s a natural thing.
It’s a natural fact for Yeonwoo, but ordinary people won’t be able to feel this feeling.
“Pre-release? Of course we have to do it if Yeonwoo wants it!”
Without even knowing that it was for his own sake, Trevi naturally gave the okay.
And that’s the result.
[Half… half and half… Yeonwoo-yaa… why are his hands like drugs…?]
Again.
It’s best to show these visible results to people who think it’s going to fail unconditionally.
‘If it’s half and half, it’s definitely a success.’
In fact, the probability that Yeonwoo predicted was roughly 10%.
If it’s not complete criticism, the company that doesn’t want to miss Trevi will use that excuse to hold on to Trevi.
While making excuses along with a clumsy apology that their eyes were wrong.