Black Label [EN]: Chapter 283

Black Label Extra Story 34

Girls Yool’s age usually start showing an interest in beauty and fashion.

For example, like princess characters in TV animations….

They often admire famous pop stars, models, and actors.

“Yool wants to do it too!”

Yool was no different.

“Yool wants to be on TV!”

She was very vocal about her desire to appear on TV.

Ashlynn seemed quite taken aback by this.

She just kept looking at Jae Seung, silently asking for help.

“Aren’t you going to help me out here?”

On the other hand, Jae Seung’s mind was made up.

“I want to respect Yool’s opinion, no matter what.”

“Isn’t it too early for her to be making these kinds of decisions?”

“Still, she wants to do it so much, I can’t just oppose her….”

The argument continued late into the night….

“Yool is going to be on TV too! Because she wants to show off her pretty clothes and headbands!”

Yool’s stubbornness seemed unbreakable.

“Mommy did it, and Daddy did it too! But Yool hasn’t done it even once!”

And, as the saying goes, parents can’t win against their children….

“Haa….”

Ashlynn surrendered.

“So, I’ll tell Tommy that he can insert Yool’s videos in between the documentary scenes?”

“Yeah, she needs to show her face once and experience a little hardship to understand what I mean.”

“What can I do? I have to blame the maternal genes that want to show off beauty in front of the public.”

That’s how Yool’s appearance in the documentary was decided.

* * *

Tommy, the CEO and main director of Power Film, who received the news, smiled brightly.

“Thank you so much for allowing this!”

He already looked excited, as if this documentary had already achieved record-breaking success.

“It would be good to produce a lot of first editions. It will sell like hotcakes anyway, so why limit the supply and slow down the distribution cycle?”

After talking for a while, he remembered that even this moment was being filmed, and he muttered, “Ah,” and then mumbled.

“Come to think of it, today’s schedule is….”

Jae Seung replied briefly.

“It’s the day I have to meet with the designers from the group’s brands who oppose the launch of Cardo and settle things.”

At those words, Tommy naturally continued.

“It sounds like a rough day is expected.”

Jae Seung nodded a few times and immediately replied.

“Yes, it probably will be. The brands within the group have been maintained as a competitive system for a long time, and the designers in charge of different brands will not want to cooperate. Sharing information is clearly a sensitive issue that can lead to the devaluation of a brand’s identity. They each want the exclusive success of the brand they are currently in charge of, so I fully understand those who express their opposition.”

After taking some time to organize his thoughts, Tommy asked quietly.

“Then, isn’t this a reckless decision that could negatively impact the group’s sales, now that you’ve just taken over management…?”

Jae Seung replied briefly.

“Yes, it may be a reckless decision that could even damage the entire group. Instead of consumers buying products with different identities from many brands, Cardo alone might replace them all.”

Then he added.

“However, even if Cardo negatively impacts the group’s sales, the impact will be temporary. Cardo is not a brand that will exist permanently in the future, but an event-based brand that will be launched briefly and disappear, and may reappear someday.”

“It’s a somewhat reckless project, isn’t it? The risks to be taken are great, but the returns are uncertain, and even adverse effects may occur, damaging sales. May I ask why you are pushing ahead with the Cardo project?”

“I believe that this Cardo project is a great work that will go down in the history of the fashion world. If it achieves good results, it will be remembered as an unprecedented great work, and it will be talked about for a very long time, won’t it?”

In fact, designers who have achieved what can be called innovation are often talked about for over a hundred years.

Coco Chanel, the owner and designer of Chanel, was one such example.

The haute couture [high fashion] and H-line skirts she proposed are still occasionally mentioned.

“The best designers of the time collaborate to carry out a project that will go down in history.”

Jae Seung added, looking at the camera lens.

“That’s what I think is the core of Cardo.”

Moreover, Jae Seung, who had once raised sales with ultra-high-priced clothing sold for astronomical amounts with the Devil Bag….

“Of course, I expect the sales trend to be positive as well.”

He was confident that the results would not be bad either.

Step, step-.

Jae Seung left the office and headed to the meeting place….

“Let’s move.”

The cameramen, led by Tommy, diligently followed Jae Seung, filming him from various angles.

Soon, Jae Seung got into the back seat of a Rolls Royce sedan parked on the main street right in front of the brand house….

Tommy, the only cameraman who got into the seat right next to Jae Seung, asked with a sly tone.

“This is the famous car, isn’t it?”

Jae Seung nodded.

“Yes, it’s a Rolls Royce I received as a gift from a friend who became a Billboard star.”

Soon, the driver played ‘Lee, Win, Rolls Royce’ with a sense of occasion….

“On the way, could you briefly tell us about your episode with your friend?”

This was also a question Tommy eagerly asked, judging that it would be a good source for the documentary.

It was because….

He was planning to show the life of the designer ‘Lee’ through this documentary.

‘There will be many people who want to consume Lee….’

The world was clearly feeling a strong curiosity about the up-and-coming designer ‘Lee,’ who wouldn’t be strange even if the modifier of the world’s best was attached to his name.

However, the only information that has been released is just small pieces of information floating around the vast sea of the Internet….

If they could capture the launch process of Cardo and the life of Lee well, they were sure that they could achieve record-breaking success.

‘That’s why I asked you to have your daughter appear….’

Soon, Jae Seung replied.

“Yes, well….”

Then, in a nonchalant tone, he began to recount his first meeting with ‘Youngguk,’ who had now become a Billboard star.

“I think I first met him when I was in middle school. He was just a big, athletic friend who wasn’t good at studying. Then, around the time I started dreaming of becoming a designer, I showed him a collaboration video between Kanye West and a designer at a street stall, and he suddenly said that if I became a designer, he would become a hip-hop artist….”

As the story of the two people who had already gained worldwide fame continued….

‘Jackpot….’

Tommy began to capture Jae Seung’s appearance in the camera, holding his breath so that the camera wouldn’t shake, as he nonchalantly unraveled the story.

He was convinced that this kind of storytelling was exactly what the public was itching for.

There would be many people who don’t know about the friendship between the two, but there wouldn’t be that many people who know the detailed story.

“Then, one day, he suddenly said he was going to quit music? So, when I found out, it seemed that his father’s business had collapsed, and he thought he had lost the opportunity to learn music.”

“So?”

“At that time, I was in high school, and fortunately, I had launched Wallflower in Korea and was in a financially comfortable situation. At least, I was at a level where I could help a friend who would be in trouble if he overdid it.”

Tommy widened his eyes and asked back.

“Then, could it be…?”

Jae Seung shrugged and said in a nonchalant tone.

“I gave him a studio and equipment so that he could focus on music. I told him to rot in the studio like a cavity and then become gold in the end. Also, I told him to pay me back slowly if he ever started making money through music.”

He shuddered as if he was getting goosebumps.

“The ‘friend who bought my dream’ that often appears in his lyrics was Lee?”

This was already a well-known fact to those who were immersed in and consuming hip-hop culture.

“Probably.”

Soon, Tommy asked back.

“So, do you think the repayment for the favor you gave him at that time is over?”

“I think it’s over a long time ago, but he keeps trying to repay me.”

At those words, Jae Seung patted the high-quality leather seat of the Rolls Royce and said.

“We’re sitting on that effort.”

Tommy sighed.

‘This documentary is definitely going to be a hit….’

Not only the fans who want to know everything about the foundation of the designer Lee, but also those who don’t know him at all will become fans if they watch the documentary.

Screech-.

At that time, the Rolls Royce sedan, which had been moving smoothly, stopped in front of a large building.

LVMH [Louis Vuitton Moët Hennessy].

It was the meeting place where they were to meet with the designers who opposed the launch of Cardo.

“Well, we’ve arrived.”

Jae Seung pressed the button to open the door of the sedan….

“Then, shall we go settle things now?”

He began to walk into the building with his characteristic upright gait.

And….

Tommy captured Jae Seung’s back from afar with the camera.