My Calling Is Profiler [EN]: Chapter 522

But that’s where the problem arises.

“Someone who loves the company like their own wouldn’t do such a stupid thing.”

“Then?”

“Yes, it means there’s another reason to think of the attack as an attack on themselves. In these cases, they accept that the target of the attack isn’t the company, but a third party.”

“A third party?”

“Yes, the company that did the design.”

Edienne didn’t do this design. An advertising company did. But why would the CEO of Edienne be so upset about a mistake made by such a company and file a lawsuit?

“Maybe that advertising company is related to the CEO.”

Bae Deok-gi’s face hardened at those words. He hadn’t thought of that. Of course, there’s no reason for him to control issues related to Edienne’s advertising company, which isn’t a large or key company. So, he can only check the report and be done with it.

“Is it their own company?”

“Probably. At least it’s a company run by someone very closely related.”

“What a son of a bitch!”

It’s illegal. A CEO shouldn’t do such a thing. But it’s understandable. The annual advertising budget is billions of won [Korean currency]. Edienne, in particular, is an ambitiously launched brand, and the advertising budget spent by Edienne alone is expected to be 10 billion won next year.

What if that company is a business created by the CEO under a borrowed name? Naturally, that huge advertising budget would flow there.

“Moreover, it’s not just a matter of personal money.”

“There’s more?”

“Yes, what would a company usually do in this situation?”

“They’d fix it, of course.”

“Yes, but they secretly inserted the Rising Sun flag twice.”

At first, it wasn’t really something that would lead to a boycott. From a Korean perspective, the Rising Sun flag is a war flag and a trace of a shameful history, but around the world, the Rising Sun flag is one of the most frequently used designs. Aside from feeling bad, Korea can’t dictate the global design market.

“So usually, even if this kind of mistake happens, it ends as just a mistake.”

If they erase it and then say it was a mistake, most people understand and accept it.

“But that wasn’t the case.”

The fact that they tried to hide it and put it in no matter what means that the designer put it in because of their pride.

“But usually, would a designer company have only one designer?”

Even if Edienne is a relatively small company, they wouldn’t entrust the work to such a small company.

Furthermore, the fact that Hyunsung Group, a company specializing in heavy industries, has secretly established this new company means that they intend to properly grow that company. They wouldn’t give work to such a place. Even if the CEO puts pressure on them.

“This designer is in a position to show such pride. Even to large corporations.”

“Pride to us?”

Bae Deok-gi looked dumbfounded. Can a mere designer really show pride to large corporations and the public? It doesn’t make sense.

“Yes, once could be a mistake. The second time? The designer might be crazy. But the third time is inevitable.”

If they deliberately do that shit a second time, any company would try to fix the situation by bringing in another designer, not using the designer who caused the accident.

It’s not like it’s a precise blueprint, it’s just a poster for an event, so anyone can do it.

“But they ended up entrusting it to the same person for the third time? That means that person has more influence than the CEO.”

“Huh…….”

Bae Deok-gi shook his head at the unexpected words. When he put those words together, there was only one answer: the CEO’s family.

“And coincidentally, according to this record, that son of his graduated from the Department of Design.”

It’s not detailed information, but there has to be a record of the child’s school. Because Hyunsung Group supports employees’ tuition fees. They don’t just give it away; they have to register whether they’re attending school, so there’s a record.

“The son is in his late 20s to mid-30s. And if we roughly apply this period, we should assume that he attended high school and university when a specific site was extremely active.”

“You mean Japan Best?”

“Yes.”

Japan Best. A place where crazy bastards who denigrate Korea as Joseon [an older, sometimes derogatory term for Korea] and claim that Korea should be ruined and become a vassal state of Japan were active.

In the end, people didn’t even treat them like people, so they disappeared, but the reality is that those from there are still active everywhere.

“I was just going to end it by demoting the CEO.”

Bae Deok-gi shook his head at Park Do-joon’s words. So, all this happened because of his son’s childish behavior. On top of that, the CEO’s attempt to profit together went wrong.

“I’m sure he’s been profiting like that in more ways than one.”

“We need to conduct a large-scale audit.”

“We can appoint and send a suitable person.”

Since there’s one bastard that everyone can bite, if we send him, we can easily dig up that side.

“But it’s still a shame to abandon Edienne.”

Edienne was where they were building and continuing a good image.

“The image is important, but the thousands of employees and factories working there…….”

If the Edienne project is overturned, the losses will be more than hundreds of billions of won.

“What will happen?”

“It’s not my major, but.”

Park Do-joon said sullenly.

“I’ll try my best.”

That’s all he could say.

# The Psychology of the Masses

No matter how strong Park Do-joon is, he can’t look after Hyunsung Group’s work during work hours. But fortunately, nothing special happened, so he was able to leave work on time. Park Do-joon grumbled and headed to Edienne headquarters.

“The atmosphere is completely messed up.”

“It’s because you don’t pay attention to the internet, but it wouldn’t be strange if firebombs were flying outside right now.”

“It seems like that.”

He checked the records related to Edienne on the internet from time to time, but honestly, the image wasn’t good. The CEO did something stupid—something really big.

“But, oppa [term used by younger women to address older brothers or close male friends]? Why are you calling me? You’re not asking me out on a date, are you?”

“I have something for you to do as a lawyer.”

“Me? You’re not really going to sue the netizens, are you?”

“Of course not.”

Park Do-joon shook his head as if it didn’t make sense.

“I’ll tell you when we go inside.”

When Park Do-joon arrived at Edienne headquarters, the atmosphere was grim.

“Who are you?”

“I’m Park Do-joon. I have an appointment.”

“Ah. I’ve been contacted. Come in.”

As he went inside, he could see employees gathering in groups of three or five to smoke. Watching that, Park Do-joon clicked his tongue.

“Is the factory stopped too?”

“I guess so.”

The lifespan of cosmetics is not as long as you think. That’s why even if you make it in advance, you’ll end up throwing it away. At the point when the full-scale boycott started, everything would be 폐기 [discarded], so you can’t make it.

“Mr. Park Do-joon?”

“Yes.”

“I’ve been waiting. Come in.”

Park Do-joon was guided by the man who was waiting and went upstairs.

“I’m Park Tae-geun, head of Edienne. Everyone is here waiting.”

Park Tae-geun handed over his business card while waiting for the elevator.

“Currently, I’m temporarily leading Edienne.”

“The head of the department?”

“Yes, because of the situation…….”

“Well, the situation is the situation.”

Of course, there wouldn’t be just the head of the department. There would definitely be many people above him, such as executive directors, managing directors, vice presidents, directors, etc. But by now, they’ve all had their heads cut off. Of course. If their control system had worked properly, Edienne wouldn’t have ended up like this.

“The higher-ups cut off too many, so I’m just the head of the department…….”

Park Tae-geun smiled bitterly.

“Is it that bad?”

“Didn’t you get the call?”

“No, not really.”

“It wasn’t just the CEO’s problem.”

Chairman Bae Deok-gi, who heard Park Do-joon’s words, changed his mind from simply dismissing him and properly investigated the situation. And he was shocked to learn how rotten the inside of Edienne was.

In fact, it was the kingdom of the CEO—no, the former CEO. So, after cutting out all those involved and suspending all the uncertain guys, now the head of the department is the highest decision maker.

“Other department heads are also gathered in the conference room.”

Park Do-joon nodded at those words and entered the conference room.

Some of the people inside found Park Do-joon and stood up and bowed.

“These are our department heads. And this is Sewon Advertising Planning, who will be working with us this time.”

“I’m glad an advertising planning company has been caught?”

The employee of Sewon Advertising smiled bitterly at those words.

“I’m Ahn Beom-sang from Sewon Advertising Planning. Originally, this side is not our side. We were in charge of Hyunsung Aviation…….”

“You came here in a hurry.”

“Yes, because of the situation.”

If you don’t proceed quickly with what you’re doing, the image will be ruined.

“Sorry I’m late, I only had time after work.”

“No. Anyway, everyone is not even dreaming of leaving work because it’s an emergency situation now.”

“But I’m an outsider, is it okay?”

“We have no choice from our point of view.”

Park Tae-geun smiled bitterly. It’s already been two weeks since the incident broke out. But the boycott is getting bigger and bigger, not smaller.

“Let’s start the story.”

Park Do-joon suggested, and everyone sat down.

“What’s the solution that’s out now?”

“First of all, the first thing we need to do is create a suitable advertisement. And we need to create and provide news.”

“Create and provide news?”

“Yes, because the news is covering up the bad image. The first thing to do is to erase the traces.”

And at that time, there are two most used methods. First, give bribes to the media and ask them to erase it. But that’s too obvious, it costs a lot of money, and the public doesn’t know it.

The other is to push it out with all sorts of meaningless news. For example, if you search for Edienne now, news about boycotts and Rising Sun flags will appear in the news, but by issuing almost thousands of news items with no meaning, such as the release of Edienne’s new product, when you search for Edienne externally, the records related to the Rising Sun flag will not be visible.

“Do you use that method well?”

“I use it well. In fact, it’s a method used by most companies that have issues in a bad way.”

Ahn Beom-sang said that and licked his lips.