Descent of The Demon Master [EN]: Chapter 1489

“Wow, what’s that?”Chomp, chomp, chomp.Kang Eun-young, munching on snacks, stared at the TV screen as if hypnotized. On the screen was a familiar yet strangely different face.”Wow, it’s my brother.”Kang Eun-young shivered.It’s not like Kang Jin-ho’s face, which she sees every day, is anything special, but the Kang Jin-ho on the screen was very different from the one she knew.The usually disheveled Kang Jin-ho, now in a sleek black suit and with a neat, slicked-back hairstyle, looked like a completely different person.Plus, with makeup for the shoot, it was hard to believe that this was the same neighborhood slacker, Kang Jin-ho, she knew.
‘I can recognize him because I’m his sister.’If someone only knew him casually, it would be hard to recognize Kang Jin-ho just by looking at that face.”Wow, this is ridiculous.”Seeing Kang Jin-ho sitting with his legs crossed, she understood what ‘good proportions’ meant. Kang Jin-ho wasn’t particularly tall, but on screen, he looked very tall and slender.
‘Well, even people who are barely 160 cm [about 5’3″] look tall if the camera catches them right.’Kang Eun-young, knowing that there were many male idols shorter than her, wasn’t too surprised by the sight.What was surprising was that without any special filming techniques, just the two of them sitting across from each other in a cafe was enough to draw people into the advertisement.”The lady is amazing too.”Kang Jin-ho was something, but Choi Yeon-ha, sitting across from him, was just as amazing.Choi Yeon-ha, with her slightly understated yet stylish look, smiling sweetly and talking to Kang Jin-ho, made anyone watching feel fluttery.Kang Eun-young, being a woman and Kang Jin-ho’s sister, could look at the ad objectively. But if a man were watching, he wouldn’t be able to take his eyes off Choi Yeon-ha, and if a woman were watching, she wouldn’t be able to take her eyes off Kang Jin-ho.It seemed better that they didn’t use any fancy techniques to switch the screen. Just showing them like that was enough to be captivating.Moreover….
‘I’ve never seen Yeon-ha unnie [an honorific term for older sister or female friend] with that kind of face before.’It felt very fresh.Choi Yeon-ha’s face had been consumed countless times. In fact, because she had appeared in so many commercials, her image was already quite familiar to the public.But the Choi Yeon-ha she was seeing now was very fresh.
‘Maybe it’s because it’s the first time I’ve seen her make that kind of expression.’It wasn’t that Choi Yeon-ha’s acting was lacking. Choi Yeon-ha in dramas, facing the male lead, was also lovely and beautiful enough.But, how should she put it….It was a difference in naturalness?The Choi Yeon-ha on TV now didn’t look like the actress Choi Yeon-ha, but just a normal person, Choi Yeon-ha. She was smiling and talking comfortably, without any pretense, just as she was.That’s why Choi Yeon-ha looked even more beautiful.There wasn’t anything particularly special.The two were just looking at each other,chatting lightly, smiling slightly, and taking a sip of the coffee in front of them.But that ordinary, everyday scene made the viewers feel comfortable. It was like sitting in the same cafe and glancing at the people at the next table.Then, slowly zoom out.The camera, which had been filming the two of them, gradually moved away, showing the overall view of the cafe and the people sitting at other tables.Finally, the ad ended with a shot of the cafe’s logo.Kang Eun-young shivered.”Wow, this is really well done.”She didn’t really know what was so great about it. Kang Eun-young wasn’t an expert in this field.But this ad definitely had a charm that made you want to watch it again. Kang Eun-young quickly went to a video site and, after checking the view count, her eyes widened.”Wow, 300,000?”It must have been uploaded today, but 300,000 already? That was an incredible pace.The comment section was about to explode.The comments were mostly divided into two categories.Typical reactions like the ad was well-made, they were watching it on repeat, they had it playing all day, and Choi Yeon-ha was so pretty, and….
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Who is the male actor? What’s with his looks?
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Isn’t he a rookie? A major rookie seems to have appeared.
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He’s Choi Yeon-ha’s boyfriend. From that big scandal.
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It seems like you all don’t know, but he’s not a rookie. He appeared in a drama with Choi Yeon-ha before. It was a big deal back then too, but this time it’s going to be huge.Most of the comments were about Kang Jin-ho.”Curious about someone else’s brother.” Kang Eun-young chuckled.She wondered what the reaction would be if they found out that Kang Jin-ho was the owner of that cafe franchise.
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Guys, I actually saw them. They were going around the cafes in person?
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They’re already famous on social media. They’re doing a national tour in the provinces these days.
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Isn’t that viral marketing?
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So what if it’s viral? When else would we see Choi Yeon-ha in person? If it’s this kind of viral marketing, I welcome it a hundred times over.
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How is Choi Yeon-ha in person?
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I saw her, and she’s amazing. But the guy across from her is even more amazing. That guy is literally glowing. He doesn’t look as good on camera.
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No way.Kang Eun-young shook her head.The comments continued endlessly after that.”It’s a hit.”Kang Eun-young smiled and put down her phone.She didn’t know who came up with this marketing plan, but the reactions were positive. At this rate, it would probably have a big impact on sales.For a new cafe, it was important to raise awareness and secure the image they were pushing.In fact, it was almost impossible for a new cafe to secure customers just with the taste of their coffee or drinks.Even if it was possible, it would take a lot of time before sales became stable.
‘That’s all losses.’It was important that they had already passed that stage. There would be more to do from now on, but that was a problem for later.Ding-dong.At that moment, the sound of the door lock opening rang out. Kang Eun-young scurried to the entrance.”Brother! Welcome… Huh? Brother, did you come back from a war zone?”Kang Jin-ho walked in, staggering like a zombie.Seeing the dark, lifeless face after watching the fresh-faced Kang Jin-ho on the screen was so jarring.”Who hit you?”Even in that state, Kang Jin-ho looked dumbfounded.It seemed like he hadn’t heard such a thing in decades. How many people in the world could beat him up….”Jin-ho, are you home?”Ah, there she was.Baek Hyun-jung came out from inside and was startled by Kang Jin-ho’s complexion.”Did someone hit you?”Kang Jin-ho, sitting on the sofa, gulped down cold water. Kang Eun-young, for some reason, offered to make him an iced coffee, but Kang Jin-ho was sick of coffee right now.”I drank 20 cups today….”