Mining And Construction Tycoon [EN]: Chapter 134

134. Selling the Image (3)

CP [Chief Producer] Go Seok-man cautiously opened his mouth.

“It’s not the actors’ problem, but the planning was shaken due to the filming location issue. There aren’t any other particular problems. The script is also very well-written. Please trust us and leave it to us.”

“I know. I also know that the male and female lead candidates are all TBS’s [Tongyang Broadcasting System’s] top stars.”

Go Seok-man and other broadcasting station officials’ faces brightened.

However, Tae-soo’s expression did not brighten.

“I definitely want to make this series a success.”

“We feel the same way.”

Who plans for failure while planning a project?

Everyone aims for success.

“The image of our Taeyang Apartment will change depending on the success or failure of this series. I can’t help but be concerned.”

“Pardon?”

“I’d like to request the production of three additional Taeyang Apartment CFs [Commercial Films, or advertisements].”

Tae-soo had just poured a huge investment and support into the daily drama production.

And he’s going to entrust three Taeyang Apartment CFs to TBS.

CP Go Seok-man was taken aback.

“Three? Just Taeyang Apartment CFs? Or are you producing CFs for each Taeyang affiliate separately?”

“Taeyang Apartment CFs. All in.”

“……!”

It was a groundbreaking investment.

It was also an unexpected investment.

“Wouldn’t it be enough to just produce and air one Taeyang Apartment CF?”

“I’m thinking of producing a series of CFs.”

“……!”

This time, all the broadcasting station officials opened their mouths in unison.

“A, a series of CFs?”

Tae-soo smiled.

“Is this going to be Korea’s first series of CFs?”

In the 1970s, there was no established concept of a series of CFs.

Usually, CFs with CM [Commercial Music] songs are common.

“Taeyang Apartment has 32-pyeong [approximately 1,138 square feet], 48-pyeong [approximately 1,706 square feet], and 64-pyeong [approximately 2,275 square feet] units. So, we plan to shoot a total of three CFs.”

Create CFs for three different sizes as a series and air them sequentially?

“Taeyang Apartment will select the male and female leads of this series as CF advertising models.”

“No way…….”

“I’m thinking of promoting Taeyang Apartment by borrowing the image of this series.”

Everyone’s pupils trembled as if there was an earthquake.

“We plan to release the CF series sequentially according to the drama’s progress. I’ll entrust all of that to TBS.”

They were dazed.

“The first CF to directly borrow the image of the drama. The first CF to air alongside the drama. The first CF composed of a series.”

Tae-soo held out his hand.

“I want to work with TBS Dongin Broadcasting on Taeyang Apartment’s CF, which will have the title of ‘first’.”

“……!”

Go Seok-man clenched and unclenched his fist repeatedly.

He’s getting greedy.

It’s tempting.

“This is an issue that requires the director’s approval before I can give you a definite answer, but…….”

Go Seok-man grabbed Tae-soo’s hand.

“I feel like I have to take this hand no matter what.”

All the broadcasting station officials nodded vigorously.

It was an offer they couldn’t miss.

The desire to achieve it is boiling.

“I want to get the director’s approval by any means and proceed with this project.”

“You thought well.”

Tae-soo said.

“For that reason, the female lead of this daily drama has a big impact on the Taeyang Group’s image. It has become a problem that I cannot overlook.”

The drama and CF were placed on the same line.

Everything was directly connected to the Taeyang Apartment brand.

“Think carefully about why I’m sparing no massive investment and support.”

Everyone shut their mouths at Tae-soo’s words.

Tae-soo is pouring in a massive investment that can be called groundbreaking.

The more investment you attract, the stronger the investor’s influence becomes.

“That’s why I’m worried.”

Tae-soo started tapping the table with his fingertips once again.

Tuk. Tuk. Tuk. Tuk.

Only then did everyone realize why Tae-soo was tapping the table with his fingers.

They were reminded that the female lead was the problem.

“The problem is the setting of the female lead as an innocent and pitiful first love.”

“Pardon?”

“The three female lead candidates right now are all far from innocent and pitiful, aren’t they?”

“Are you saying we should rewrite the entire script, then?”

What if the investor who promised tremendous production support wants it?

However, the writer who wrote the script turns pale.

“No. Considering the image of Taeyang Apartment, an elegant and innocent female lead image isn’t bad. It’s very good.”

Isn’t he thinking of putting a luxurious image on top of Taeyang Apartment?

Taeyang Apartment dreams of becoming Korea’s most luxurious apartment brand.

“Besides, there’s not enough time to rewrite the script. Should the completeness of the play be compromised? Let’s go with the script as it is.”

The writer breathed a sigh of relief.

All the broadcasting station officials felt the same way.

“No Joo-hyuk, born in ’46, Han Jin-hwi, born in ’49.”

“Yes.”

“Kang Bu-ji, born in ’41, Yeo Woon-kyung, born in ’40, Seonwoo Ong-nyeo, born in ’45. They’re all in their 30s.”

“Ah…….”

In the 1970s, women were called old maids even if they were only 27 years old.

Most of them got married before the age of 25.

In those days, some women got married as early as 20.

“No matter how popular they are, we can’t use a female lead who is older than the male lead.”

It was a problem that had been circulating within the broadcasting station.

The broadcasting station officials all shut their mouths.

“We need an image that can reliably bring the script to life and illuminate Taeyang Apartment.”

Dramas sell images.

To have a woman who is up to 9 years older than the male lead as the female lead.

That will soon become the image of Taeyang Apartment.

“There are 3B that the public likes.”

Beauty, Baby, Beast.

“Among them, a female actor who will be responsible for our Taeyang Apartment image. I want a young and beautiful, new Beauty.”

An apartment where elegant beauties live.

We have to create the image of a top-class premium apartment.

“A younger, more innocent, and more beautiful woman. A pretty actress who can captivate viewers’ eyes.”

There’s only one reason why pretty women appear in CFs.

It’s to overlay that beautiful image onto the product.

Taeyang Apartment is a major project that Tae-soo is putting all his efforts into.

“We need a new face. Let’s find an actress who fits the innocent and pitiful female lead described in the script.”

Tae-soo looked at CP Go Seok-man and asked.

“I heard that TBS Dongin Broadcasting’s exclusive actors are solid. Could I see their profile pictures?”

“Please wait a moment. I’ll prepare them.”

Go Seok-man winks.

The broadcasting station staff quickly get up and rush out of the conference room.

CP Go Seok-man said with a slightly troubled expression.

“The reason I chose these three actresses as the female lead for this series is because of their acting skills and name recognition.”

“I understand.”

Tae-soo nodded.

“It’s a daily drama. It’s not a mini-series, and if you want to lead the play for a long time, you’ll need basic acting skills.”

CP Go Seok-man felt much more comfortable when he realized that he and Tae-soo were on the same wavelength.

“I was going to use a young and pretty woman. But their acting was not good because they didn’t have enough experience in drama shooting yet…….”

“I guess so. I know it must be difficult to produce with so many rookie actors with terrible acting skills.”

“We’re getting complaints that it’s impossible to immerse ourselves in it. We have to avoid the ratings dropping because of bad acting.”

“Fortunately, this drama is an epic about a man who wins both love and ambition. It’s a relief that the actress’s role is small.”

But it’s a drama where tragic love forms a major axis.

The role of the male and female leads in a drama cannot be overemphasized.

“I’ll put up with the lack of acting skills. It’s okay if the image is clean and good. In the end, isn’t the most important thing in a drama the image?”

“…That’s true.”

“Acting will improve as you do it, so let’s compromise to avoid the worst bad acting.”

“I guess we’ll have to. I’ll use them if I can. Hmph…….”

CP Go Seok-man sighed.

“I wish an actress who is young, pretty, innocent, pitiful, and good at acting would fall from the sky.”

That’s why you’re going through this trouble because there’s no such person.

Tae-soo nodded.

“Let’s find her. If it doesn’t work out…….”

Tae-soo fiddled with the wallet in his pocket.

Jung Yoon-ah’s contact information is sleeping in his wallet.

It was given by Jung Yoon-ah, but Tae-soo had never contacted her first.

‘Should I contact Jung Yoon-ah?’

CP Go Seok-man got up from his seat.

“I’ll report this fact to the director first and continue the discussion.”

“Good. I’ll be waiting for good news.”

Tae-soo also got up from his seat.

Then, CP Go Man-seok hurriedly waved his hand and dissuaded him.

“No, just a moment. Just wait a moment. What if you leave like this?”

“Don’t you need a sufficient meeting?”

“Just wait for the time it takes to have a cup of tea. Just a moment!”

That much.

What’s so difficult about that?

“Okay.”

As soon as Tae-soo agreed, Go Man-seok ran out.

“I’ll go to the director, so you prepare the tea.”

Holjjak-yi also got up from his seat.

“I’ll check it out too.”

“Holjjak-yi, this.”

Tae-soo opened his wallet and handed over Jung Yoon-ah’s contact information.

Holjjak-yi looked at the contact information and Tae-soo alternately.

“Whose contact information is this?”

“It’s someone. Contact her.”

I don’t know if she’ll be home at this time.

“If you can reach her, ask her if she can come here.”

Song Chang-joon checks the schedule.

“Chairman, what about the lunch appointment?”

Come to think of it, I had a lunch appointment.

“Who is the appointment with?”

“It’s with the president of Taeyang Electronics. You’re scheduled to have a meeting with the Taeyang Electronics development department in the afternoon, and then tour the production facilities together.”

That’s a relief.

It might have been difficult to cancel if another external schedule had been set.

“Please cancel it.”

“Okay. I’ll contact them and come back.”

Song Chang-joon also went outside.

Only Tae-soo and Kim Kwang-rok were left in the conference room.

Only then did Kim Kwang-rok sit down next to Tae-soo.

“I didn’t think the female lead was bad. They’re popular top stars. They’re good at acting and talking.”

It was then.

Knock knock.

Someone knocks on the conference room door.

A young man smiling is seen as the door opens.

“I didn’t know that the chairman of Taeyang Group would come to our broadcasting station.”

Tae-soo got up from his seat.

“Nice to meet you. I’m Kang Tae-soo of Taeyang.”

“Nice to meet you. I’m Lee Geon-hoo of Dongin Broadcasting.”

The next head of the Samcheong Group came to meet Tae-soo.

Lee Geon-hoo strides into the conference room.

“Have you had lunch?”

“Not yet.”

“If you don’t mind, would you like to have a meal with me?”

It was a generous offer.

“I was in a meeting. I’m waiting for a moment.”

“Let’s eat and continue the meeting.”

Lee Geon-hoo smiled confidently.

“I’ll take care of everything.”

Ah, then I have to eat.

Lee Geon-hoo, the real power broker of this broadcasting station, will take responsibility.

Then the drama will definitely pass.

“Okay. Let’s go.”

Tae-soo also smiled confidently.

“Do you know any good restaurants near the company?”

Lee Geon-hoo laughed loudly.

“I know all the best restaurants around here. Let’s go.”